Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Connected TV Now Makes Up 49% of All Streaming Ad Views

The rise in connected TV ad views continues: CTV made up 44% of all streaming ad views in Q4 2018. Three months later, that figure has grown to 49%.

Mediaocean and SpotX Partner to Enable Multi-Screen Ad Buys

With the goal of simplifying the video ad-buying process, Mediaocean and SpotX announced a partnership today.

LiveRamp Acquiring Data Plus Math to Drive CTV Advertising

LiveRamp announced it will acquire Data Plus Math in a deal worth $150 million, paying $120 million upfront in cash, as well as $30 million in stocks at later dates.

Comcast Advertising Creates Initiative for Addressable TV Ads

Addressable advertising will be coming to pay TV services in a big way, and Comcast Advertising is leading the charge.

Tru Optik Launches Ad-Targeting Product for Political Advertisers

With the presidential election already underway, audience intelligence company Tru Optik launched Political Data Cloud, letting pollical advertisers reach targeted viewers.

MadHive and Inscape Partner to Blend OTT and Linear TV Ad Buys

Advertisers can run cross-platform media campaigns that serve linear and streaming viewers, benefiting from real-time analytics that let them optimize their placements.

Ad-Tech Firm Simulmedia Takes $29M in Series E Funding Round

The funding will help Simulmedia prepare for what it forecasts as a season of strong growth.

Penthera Creates Dynamic Ad Solution for Downloaded Video

Downloaded movies and TV shows are currently ad-free, but they won't be for much longer if a new offering from Penthera catches on.

Facebook Adds Templates, Fonts, Stickers to Video Creation Kit

For small businesses, creating online video ads is now easier, thanks to improvements Facebook announced to its Video Creation Kit.

Data-Enabled TV Advertising to Rise Sharply in 2020: Survey

The use of data in TV advertising will rise sharply in the near future, claims survey results put out by video monetization company FreeWheel.

NBC Launches Free, Ad-Supported Streaming News Channel

In a bid to reach young cord-cutting consumers, NBC today launches NBC News Now, a free and ad-supported streaming service.

What's the Price of Video Rebuffering? In One Example, $85,000

Putting a dollar sign on the cost of rebuffering, a report from Akamai and MTM finds the costs are surprisingly steep. For example, $85K in lost ad revenue.

80% of Video Caption Users Aren't Hearing Impaired, Finds Verizon

As viewers increasingly stream videos to mobile devices in public places, captions take on a greater importance.

WarnerMedia Makes SVOD Case to Advertisers

With established content brands plus AT&T's reach and a new cross-platform marketplace, WarnerMedia hopes to win ad dollars for platform launch in early 2020

Use of Video in Influencer Marketing Up 2x, Says RhythmOne Report

Short videos are usually shared over Instagram and long videos over YouTube, but TikTok is emerging as an important platform for younger viewers.

Mood Matters When it Comes to Video Ad Performance: NewFronts '19

A study from the IAB shows that why people stream videos varies during the day, and the mood viewers are in impacts how receptive they are to ads.

YouTube Increases its Premium Video Ad Inventory: NewFronts '19

Also, Meredith goes in big for vertical video on IGTV, the Target Media Network gets a new name, and Digitas celebrates the moon landing.

Hulu Introduces Binge Ads for High-Volume Viewers: NewFronts '19

Also, Vudu creates a massive ad targeting network using Walmart first-party data and Vice bans the blacklist (in the name of diversity).

Verizon Media Brings NFL Streaming to Fantasy App: NewFronts '19

In other newfront highligths, Condé Nast expands its top tier of premium video, while Studio 71 partners with AWS on predictive technology for influencer marketing.

Two Roku Vets Launch Tetra TV, an Ad Network for Connected TV

Why focus on streaming video ad sales exclusively when many networks offer combined linear and streaming buys? Because eventually all TV ads will be streamed, Tetra believes.