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Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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AVOD Services' Appeal is Growing, says Tubi/OnePoll Study

New research shows one in four Americans ages 18-34 have canceled a subscription service in favor of using a free service in the past few months, with 37% also stating that they would try a streaming service with ads to watch something new

Vote Now for the 2020 Readers' Choice Awards!

Let the competition begin! The polls are open for the streaming video industry awards that matter most—because winners are chosen by the community itself. And you'll be entered to win a HuddleCamHD Pro IP NDI Webcam when you cast your vote!

Nominate Now for the 2020 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Global OTT Revenues to Hit $167 Billion in 2025

Disney+ has helped SVOD revenues continue to rise on a steady pace, while COVID-19 has temporarily stunted AVOD's growth

Verizon Media Introduces New Publishing, Advertising Features

Output Syndication makes it easy to publish directly to social media platforms, while Content Control simplifies the creation of live linear channels and Smartplay Prebid improves the ad bidding process

Streaming Advertisers Still Face Challenges, Says Conviva Report

Ad start failures are down, but start times and buffering actually got worse compared to 2018. But overal streaming continues to grow, and quality of experience is better than ever.

Only 13% of Viewers Watch the Super Bowl on Connected TVs, Says AdColony

The ad platform's survey finds that 72% of viewers plan on watching the game on TV, while the number of smartphone viewers has gone up to 11%

66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey

The survey also predicts that linear TV ad spending will drop significantly in the next 12 months, while all forms of advanced TV advertising continue to grow

TiVo Partners with SpotX to Manage TiVo+ and CTV Inventory

SpotX becomes TiVo's first-to-market supply-side platform

Facebook Announces International Expansion of Collaboration Tool

The social network is expanding access to its Brand Collabs Manager tool. Using it, advertisers can find the right partners for branded partnerships.

CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer

The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.

Streaming Video Quality Way Up But Not for Ads, Says Conviva

Even as streaming quality goes up, video ad performance is suffering. The report also looks at the connected device market and finds Roku still king.

Roku Buys Video Ad Demand-Side Platform Dataxu for $150M

For players in the industry, having seen AT&T's Xandr pick up Clypd a few days ago, consolidation comes as no surprise.

68% of Marketers to Increase Digital Video Spending, Says Report

A recent report says marketers plan to increase their digital ad spend significantly, and one of the big winners in that area is digital video.

Facebook Will Pay $40M Fine for Overstating Video Ad Metrics

At the heart of the suit is Facebook's previous method of calculating watch time, which did not include all views and reported dramatically inflated numbers.

Half of Video Ads Now Streamed to Connected TVs: Extreme Reach

The industry has reached an important milestone: 50% of all video ad impressions are now served to connected TVs.

YouTube Announces AI-Driven Video Reach Campaigns at Advertising Week

Advertising Week starts today in New York City, and YouTube has a message for all those attending: Let artificial intelligence make your job simpler.

Adobe's Marketo Engage Gains Video Through Vidyard Partnership

Adobe and Vidyard announced a partnership that will bring video support to Marketo Engage, Adobe's lead management tool for B2B marketers.

Comcast Creates Self-Service Option for Small Biz Advertisers

Advertising on TV shouldn't require a multi-million dollar budget, says Comcast Spotlight, Comcast Cable's ad division.

Verizon Boosts Media Platform With Personalization, Smart Routing

Getting the jump on next week's IBC releases, Verizon has announced three enhancements to its Media Platform