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Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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Warner Bros. Discovery Announces May 17 Upfront at The Theater at Madison Square Garden

The Global Media & Entertainment Company Set to Unveil Advertising Offerings Across Iconic Portfolio of Premium Entertainment, Sports, News & Lifestyle Brands

Netflix Steadies the Ship with a Smaller Piece of the Pie

With Netflix' new ad-supported service included for the first time in its earnings results, there were encouraging signs that the streamer has stemmed the crisis that had seemed to engulf it after losing customers in the first half of 2022.

State of Streaming Autumn 2022 Report Launched

New report expands on details provided during recent Streaming Media West keynote

Roundup: Streaming Industry Predictions for 2023

Predictions gathered here from industry experts and analysts for the streaming industry 2023 in five categories: Monetization, AVOD, Hybrid, and FAST; CTV and OTT; Rights, Piracy, Security, and Privacy; Expansion and Contraction; Gaming and Esports; Content Delivery; and "2023 Will Be The Year Of..."

While U.S. Households Subscribe to More Streaming Services than Ever, Customer Satisfaction Declines

J.D. Power has published a detailed and revealing new report highlighting recent trends in streaming preferences. The industry is in flux and may be heading into a difficult period, though there are also some positive findings.

Sharethrough Announces New CTV Ad Enhancements to Help Brands Drive Viewer Attention and Performance

Sharethrough, one of the top global independent omnichannel ad exchanges, has unveiled two CTV ad enhancements that will help brands drive viewer attention and performance as we head into the holiday shopping and prime sports seasons - countdown overlays and sports tickers

As Netflix Goes Hybrid, Zype CEO Ed Laczynski Talks OTT's Ad-Tiered Present and Future

As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype—a perennial Streaming Media 50 honoree—to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.

Streaming-Based Political Advertising's Impact Growing in 2022 Midterms, New Study Says

With the 2022 midterms political ad spending set to hit a record $9 billion this year, the ubiquity of campaign advertising is almost inescapable on social media, TV, and online. One area where political advertising is also becoming omnipresent is on streaming platforms, and a newly released study by Effectv highlights the growing importance of streaming advertising for political advertisers as an essential complement to traditional TV.

Netflix Follows Broadcast-Centric Business Models After Years of Innovation

Netflix reported a strong third quarter after the market closed on Tuesday, with more growth anticipated in Q4 after its Basic with Ads tier launches November 1 in twelve countries as part of a wider development in the streaming ecosystem that will see streaming platforms engage with the metrics of linear broadcast for the first time.

Google and Paramount at IBC 2022: Use Data for Personalization, Storytelling, and Customer Retention

Data is worth its weight in gold to digital service providers who can mine it effectively. Power that data extraction with AI and ML and it will drive personalized content recommendations, and improved search and discovery to help differentiate a service and stem churn. This was a major topic across the IBC showfloor in Amsterdam this week. 

Vote in the 2022 Streaming Media Readers' Choice Awards

Voting is open until September 26 in 22 categories. Cast your vote today!

Nominate Now for the 2022 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the year's biggest innovation? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Comcast Urges Advertisers to Buy into FAST

In a report designed to focus advertiser attention on its own FAST service Xumo, Comcast finds that FAST penetration has more than doubled year-over-year. 

Netflix and Microsoft Team for Ads as Wider Consolidation Looms 

Having signalled its intent to launch an ad-supported service earlier this year, Netflix' announcement of Microsoft as its partner in the venture prompted immediate speculation about Redmond's intent to buy the streamer wholesale.  

State of Streaming Spring 2022 Report Launches

New report expands on trends revealed during Streaming Media East 2022 Research Keynote

M&A in Media and Telecoms Hits Record $469 Billion in Teeth of Recession

Despite increasing interest rates, the stock market decline in the tech sector and a potential recession, M&A business among media and telcos is heating up.

Pay TV Fighting Decline With OTT Offerings: PwC Report

While pay TV revenues are down overall, as cable companies step up as OTT aggregators. That's one of the notable findings in the new Global Entertainment & Media Outlook report from PwC.

Innovid Launches New Cross-Platform TV Measurement Service

InnovidXP is driven by more than one billion TV impressions daily and delivered to more than 95 million households, tied to an ad-serving footprint representing 88% of U.S. connected TV homes.

Comcast Report Suggests Advertisers Spend Up To a Third of Their Budget on CTV

Advertisers are advised to use a combination of tactics to achieve their goals: Reach more potential buyers with traditional data-driven TV and then use addressable advertising as a tactic to reach those more likely to buy sooner.

Innovid Announces Acquisition of TVSquared for $160 Million

The combined business brings cross-platform measurement to Innovid's ad-serving and delivery capabilities