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Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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CTV is Most Valuable Ad Format, Integral Ad Science Report Finds

Connected television is emerging as the most viewable of all advertising formats, reaching 93.2% of their intended targets

20% of Potential Video Revenue Lost to Piracy

That's just one of the findings from a joint survey conducted by Streaming Media, Help Me Stream Research Foundation, and EZDRM into the state of content and revenue protection in the streaming video marketplace. The report is available for free download.

Canadians Embracing Streaming, But Value Matters: Roku Report

In a report called 'The State of Canadian Streaming 2021,' Roku found that Canadians are streaming more, but they may not want to keep paying more

LG Ads Introduces River OS Personalized Smart TV Platform

New operating system delivers personalized search, discovery, and recommendations to individual viewers without the need to switch between profiles.

Vote in the 2021 Streaming Media Readers' Choice Awards

Voting is open until September 20 in 22 categories, including a brand-new one: Best Streaming Innovation. Cast your vote today!

Connect Addressable TV to Your NFL Game Plan

Football season is a rare chance for advertisers to reach audiences all at once as they spend more time than usual watching live television across any number of devices. Marketers should take the time to review how they're making the most of this moment, to find new engagement with viewers and to execute cross-device strategies to make the most of addressable TV, from the household to the individual.

Canadian YouTube TV Viewership Grows 30% During 2020 Pandemic

Canadians are also watching more YouTube on TVs, bringing new opportunities to advertisers. To take advantage of that, Google is launching brand extensions embedded into YouTube content.

Nielsen Doubles Down on Streaming, Adds Viewership by Platform and Advanced Audience Demographics

Adds unique visibility into total viewership by streaming platform alongside linear TV ratings

Global CTV Impressions Up 60%, According to Innovid Study

Report highlights the surge in streaming and importance of keeping TV the centerpoint of omni-channel advertising strategies to seamlessly manage experiences across channels

Global Programmatic CTV Ad Spend Increases 2.2x

Report reveals 78% of U.S. households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24% in Q420

Tremor Video Announces TV Intelligence Solution

Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices

IBC Plans Hybrid Event for September, with Fallback Dates in December

Hybrid in-person and digital event set for September 10-13, with the RAI on hold for the first week of December as a backup.

Vimeo Launches New Video Marketing Tools

The company also introduced native integrations with top marketing software platforms Mailchimp, HubSpot, Constant Contact, and more

AVOD Service Tubi Reaches Audience 20+ Years Younger than Traditional Linear TV

With major viewership growth - +58% - over the past 12 months, Tubi viewers streamed 2.5 billion hours in 2020, nearly doubling in streaming hours year-over-year

Take the State of Streaming Spring 2021 Survey

We're sizing up the size and health of the streaming industry in early 2021, and we need your help. In return, you'll be among the first to get a copy of the report and be entered into a drawing for an Oculus Quest 2

Datazoom Releases Google Ad Manager Data Enrichment Solution

New data enrichment services enable ad-supported content owners to understand how individual users and service conditions contribute to tevenue 

Connected TV Dominates 30-Second Video Ad Impressions

Media aggregators are growing rapidly, while desktop viewing has soared as people work from home, according to Extreme Reach Video Benchmarks Report

Nielsen to Launch Single Measurement Solution in Q4 2022

Company plans to fully transition the TV industry to cross-media metrics by fall 2024

Connected TV & OTT Ad Spending Is Up 70% in 2020, Says Pixalate

Programmatic OTT/CTV advertising marketplace continues rapid growth in 2020 despite ad fraud rates hovering around 20%; Apple TV gains significant market share, but Roku remains the top OTT/CTV device

The 2020 Streaming Media Readers' Choice Awards Finalists

More than 2,200 readers voted in 26 categories. We'll announce the winners later this month, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.