Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Kaltura and Dativa Partner on Data-Driven Marketing Solution

Called a "data lake," the offering lets marketers use AI and segment modeling to optimize campaigns before pushing them out into the real world.

Interactive Connected TV Ads Lead to Dramatic Lift in Engagement

Connected TV had a strong 2018, as viewers warmed to the idea of streaming premium on-demand programming to the biggest screen in the house.

Sony and Chicken Soup Announce Crackle Plus, an AVOD Aggregator

Sony will contribute movies, TV shows, the brand, the audience, and even the back-end technology to the new company. But what it won't contribute is any more money.

FreeWheel Sees Strong Convergence in CTV Viewing and Ad-Buying

In 2018, TV was TV, no matter if content came over the air, from cable, or from online. Viewers increasingly saw it all as all the same, and ad buyers were quick to follow.

Adobe Announces First-Party Ad Data Partnership With Roku

Advertisers will be able to target likely prospects at scale, buy OTT ads programmatically, and measure the results. The partnership could be a win for Adobe, Roku, and even the viewers.

Ad-Free Video App Portal Creates Subscription Payment Option

Brand advertising is a rip-off, claims the entirely user-supported video app. It lets creators bill fans directly and avoid the brand safety concerns of advertisers.

DAZN Forms DAZN Media Division for Ad Buys and Sponsorships

Creating an entry point for ad buyers, London-based sports streamer DAZN has created an ad division called DAZN Media.

FreeWheel Media Offers Unified Solution for TV and OTT Ad Buying

Tearing down its internal silos, FreeWheel reorgs and rebrands, creating a streamlined way for video ad buyers to run campaigns on TV, OTT, or both.

Twitter Creates Video Marketing Tool for Publishing Partners

Called Timing Is Everything, the tool presents a graphical view of when video watching is most active. But don't let that limit posting times, Twitter cautions.

Viacom Completes $340M Acquisition of Free Streamer Pluto TV

As free AVOD services find an audience Viacom makes a bet on Pluto TV, and will supply it with premium content to drive its adoption.

CTV Transforms Online Video Ads, Now With 44% of All Impressions

All eyes are on connected TV: 44% of video ad impressions in Q4 2018 were on CTV, a massive jump from 15% just one year prior.

Nielsen Buys Sorenson for $11.25M, Launches Addressable Ad Solution

Nielsen isn't just in the TV measurement business, anymore. It's now in ad sales, as well. The company announced that it has purchased Sorenson Media.

Hulu Begins Testing Pause Ad Unit With Charmin and Coca-Cola

The new format will show an overlay ad over part of the screen when a program is paused, and is currently in beta testing.

IMDb Launches Freedive for Free Ad-Supported Movies and TV Shows

Viewers and advertisers have one more option for free, ad-supported premium video, as Amazon's IMDb debuts Freedive.

Conviva Releases Ad Insights Tool for Real-Time Ad Monitoring

Ad delivery problems can lead to major revenue losses. That's why Conviva is launching a service that monitors ad performance.

Roku Adds Premium Subscriptions, Unified Billing to Roku Channel

Viewers will be able to trial and sign up for over 25 premium services on the Roku Channel, viewing content on a TV or mobile device.

CTV Ad Requests Up 1,640% in 2018, Says Beachfront Media

Premium connected TV apps enjoy the highest completion rates, with over 95% of ads being watched from start to finish.

Comscore Adds Dish and Sling TV to its Campaign Ratings Beta

With the addition of Sling TV to its beta program, Comscore gets a view on addressable video ad performance.

Hulu and AT&T to Show Commercials When Content Is Paused: Report

Both networks plan to increase commercial loads by using ads that fill the screen when viewers take a break. Will viewer outrage convince them to back off?

Roku Expands Ad-Supported Options With Entertainment and Sports

As Roku transitions from hardware to advertising, creating content partnerships is crucial. Viewers now have more free options to watch.