Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Nielsen Buys Sorenson for $11.25M, Launches Addressable Ad Solution

Nielsen isn't just in the TV measurement business, anymore. It's now in ad sales, as well. The company announced that it has purchased Sorenson Media.

Hulu Begins Testing Pause Ad Unit With Charmin and Coca-Cola

The new format will show an overlay ad over part of the screen when a program is paused, and is currently in beta testing.

IMDb Launches Freedive for Free Ad-Supported Movies and TV Shows

Viewers and advertisers have one more option for free, ad-supported premium video, as Amazon's IMDb debuts Freedive.

Conviva Releases Ad Insights Tool for Real-Time Ad Monitoring

Ad delivery problems can lead to major revenue losses. That's why Conviva is launching a service that monitors ad performance.

Roku Adds Premium Subscriptions, Unified Billing to Roku Channel

Viewers will be able to trial and sign up for over 25 premium services on the Roku Channel, viewing content on a TV or mobile device.

CTV Ad Requests Up 1,640% in 2018, Says Beachfront Media

Premium connected TV apps enjoy the highest completion rates, with over 95% of ads being watched from start to finish.

Comscore Adds Dish and Sling TV to its Campaign Ratings Beta

With the addition of Sling TV to its beta program, Comscore gets a view on addressable video ad performance.

Hulu and AT&T to Show Commercials When Content Is Paused: Report

Both networks plan to increase commercial loads by using ads that fill the screen when viewers take a break. Will viewer outrage convince them to back off?

Roku Expands Ad-Supported Options With Entertainment and Sports

As Roku transitions from hardware to advertising, creating content partnerships is crucial. Viewers now have more free options to watch.

Verizon Reorganizes Into Three Segments, Oath Gets a Demotion

Starting January 1st, Verizon's online content, sales, and technology properties will be grouped as Verizon Media Group/Oath.

Video Advertising Surges, Now 25% of U.S. Digital Ad Spend

Facebook has been highly successful with video advertising, and will take in nearly a quarter of all U.S. video advertising in 2018.

MediaKind Personalization Suite Offers Custom Ad Placement

Broadcasters moving to IP delivery need to offer targeted ad placement to stay competitive. MediaKind launches a solution.

Premium OTT Market in the US to Reach $21B by 2020, Says Vindicia

While the top three most popular OTT services will stay the same, a report sees niche video services finding an audience.

Nielsen Adds Measurement for TV Production Social Channels

For TV studios, optimizing social media performance pays big returns on viewer engagement. Nielsen now makes social measurement easier.

Ads or Higher Fees a Deal-Breaker for Many Netflix Subscribers

When prices go up, viewers are more willing to drop their Netflix subscriptions than their pay TV accounts, finds Hub Entertainment Research.

Oath Bundles its Advertising Options as Oath Ad Platforms

Despite some turbulence at the top, Oath is committed to providing a smoother experience for both marketers and publishers.

Kaltura Partners With Yospace and SpotX on Streaming TV Ads

The company's Cloud TV service gains the ability to deliver in-feed TV-like ads to advanced demos selected by the advertiser.

Ooyala Flex Media Platform Gains HEVC and VR360 Support

The company's digital video platform helps customers save bandwidth costs with HEVC support, and gets immersive with VR360.

AT&T Acquiring AppNexus to Grow Addressable TV Advertising

Following its purchase of Time Warner, AT&T buys a company that will help it sell and serve ads on its digital video platforms.

Kaltura Acquires Rapt Media for Personalized Video Experiences

Rapt Media—and its personalized branching interactive video technology—is becoming part of Kaltura. Viewers can choose their own path.