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Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel

Set-top box and connected TV platform Roku continues to expand its free ad-supported viewing options with the debut of the Kids and Family channel.

Amobee Launches Connected TV Data Marketplace for Advertisers

Created in partnership with over 60 data sources, Amobee's data marketplace lets advertisers deliver to over 60,000 audience segments.

Cord-Cutting Reaching an All-Time High: 'Man the Lifeboats!'

The rate that U.S. households cut the cord is higher than ever, and the trend shows no sign of ending. Media companies need to worry as vMVPDs don't pick up the slack.

Longer Instagram Stories Are Stronger Performers Says Conviva

The study finds a direct correlation between Story length and reach, with longer Stories doing better. Stories with 15 to 25 frames enjoy the best reach.

The Four Major Carriers Are Hyping 5G, and Using Social to Do It

5G networks and phones aren't available to most of us, but that hasn't stopped the four major carriers—AT&T, Verizon, T-Mobile, and Sprint—from promoting their services.

Minute.ly Solution Automates Brand Stories on Multiple Platforms

Making it easier for brands to connect with followers using the Stories format, Tel Aviv-based Minute.ly today launches an automated solution.

Facebook Unveils a Variety of Monetization Options for Creators

The social network now offers creators more control over how ads appear in their videos, avoiding mid-rolls where they would interrupt content.

Netflix Subscribers Okay With Ads if They Get a Discount

For something that doesn't exist—and probably never will—the idea of an ad-supported Netflix tier gets a lot of attention.

Connected TV Now Makes Up 49% of All Streaming Ad Views

The rise in connected TV ad views continues: CTV made up 44% of all streaming ad views in Q4 2018. Three months later, that figure has grown to 49%.

Mediaocean and SpotX Partner to Enable Multi-Screen Ad Buys

With the goal of simplifying the video ad-buying process, Mediaocean and SpotX announced a partnership today.

LiveRamp Acquiring Data Plus Math to Drive CTV Advertising

LiveRamp announced it will acquire Data Plus Math in a deal worth $150 million, paying $120 million upfront in cash, as well as $30 million in stocks at later dates.

Comcast Advertising Creates Initiative for Addressable TV Ads

Addressable advertising will be coming to pay TV services in a big way, and Comcast Advertising is leading the charge.

Tru Optik Launches Ad-Targeting Product for Political Advertisers

With the presidential election already underway, audience intelligence company Tru Optik launched Political Data Cloud, letting pollical advertisers reach targeted viewers.

MadHive and Inscape Partner to Blend OTT and Linear TV Ad Buys

Advertisers can run cross-platform media campaigns that serve linear and streaming viewers, benefiting from real-time analytics that let them optimize their placements.

Ad-Tech Firm Simulmedia Takes $29M in Series E Funding Round

The funding will help Simulmedia prepare for what it forecasts as a season of strong growth.

Penthera Creates Dynamic Ad Solution for Downloaded Video

Downloaded movies and TV shows are currently ad-free, but they won't be for much longer if a new offering from Penthera catches on.

Facebook Adds Templates, Fonts, Stickers to Video Creation Kit

For small businesses, creating online video ads is now easier, thanks to improvements Facebook announced to its Video Creation Kit.

Data-Enabled TV Advertising to Rise Sharply in 2020: Survey

The use of data in TV advertising will rise sharply in the near future, claims survey results put out by video monetization company FreeWheel.

NBC Launches Free, Ad-Supported Streaming News Channel

In a bid to reach young cord-cutting consumers, NBC today launches NBC News Now, a free and ad-supported streaming service.

What's the Price of Video Rebuffering? In One Example, $85,000

Putting a dollar sign on the cost of rebuffering, a report from Akamai and MTM finds the costs are surprisingly steep. For example, $85K in lost ad revenue.