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Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Take the OTT Trends 2021 Survey. You could win a live streaming bundle!

IBC Plans Hybrid Event for September, with Fallback Dates in December

Hybrid in-person and digital event set for September 10-13, with the RAI on hold for the first week of December as a backup.

Vimeo Launches New Video Marketing Tools

The company also introduced native integrations with top marketing software platforms Mailchimp, HubSpot, Constant Contact, and more

AVOD Service Tubi Reaches Audience 20+ Years Younger than Traditional Linear TV

With major viewership growth - +58% - over the past 12 months, Tubi viewers streamed 2.5 billion hours in 2020, nearly doubling in streaming hours year-over-year

Take the State of Streaming Spring 2021 Survey

We're sizing up the size and health of the streaming industry in early 2021, and we need your help. In return, you'll be among the first to get a copy of the report and be entered into a drawing for an Oculus Quest 2

Datazoom Releases Google Ad Manager Data Enrichment Solution

New data enrichment services enable ad-supported content owners to understand how individual users and service conditions contribute to tevenue 

Connected TV Dominates 30-Second Video Ad Impressions

Media aggregators are growing rapidly, while desktop viewing has soared as people work from home, according to Extreme Reach Video Benchmarks Report

Nielsen to Launch Single Measurement Solution in Q4 2022

Company plans to fully transition the TV industry to cross-media metrics by fall 2024

Connected TV & OTT Ad Spending Is Up 70% in 2020, Says Pixalate

Programmatic OTT/CTV advertising marketplace continues rapid growth in 2020 despite ad fraud rates hovering around 20%; Apple TV gains significant market share, but Roku remains the top OTT/CTV device

The 2020 Streaming Media Readers' Choice Awards Finalists

More than 2,200 readers voted in 26 categories. We'll announce the winners later this month, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

Nielsen Announces Measurement for Connected TV Campaigns on YouTube and YouTube TV

Addition to the Advanced TV product suite will help buyers and sellers better understand and verify audiences on YouTube and YouTube TV apps

H.264 Still Dominates Streaming Industry, According to Bitmovin Report

The latest Bitmovin Video Developer Report reveals shifts in business models, ad insertion technology, and codec usage

Global Online Content Consumption Has Doubled in 2020, Says DoubleVerify

Connected TV and TikTok lead the way as consumers flock to online video for content and advertising

AVOD Services' Appeal is Growing, says Tubi/OnePoll Study

New research shows one in four Americans ages 18-34 have canceled a subscription service in favor of using a free service in the past few months, with 37% also stating that they would try a streaming service with ads to watch something new

Voting for the 2020 Readers' Choice Award Extended Until October 22

Let the competition begin! The polls are open for the streaming video industry awards that matter most—because winners are chosen by the community itself. And you'll be entered to win a HuddleCamHD Pro IP NDI Webcam when you cast your vote!

Nominate Now for the 2020 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Global OTT Revenues to Hit $167 Billion in 2025

Disney+ has helped SVOD revenues continue to rise on a steady pace, while COVID-19 has temporarily stunted AVOD's growth

Verizon Media Introduces New Publishing, Advertising Features

Output Syndication makes it easy to publish directly to social media platforms, while Content Control simplifies the creation of live linear channels and Smartplay Prebid improves the ad bidding process

Streaming Advertisers Still Face Challenges, Says Conviva Report

Ad start failures are down, but start times and buffering actually got worse compared to 2018. But overal streaming continues to grow, and quality of experience is better than ever.

Only 13% of Viewers Watch the Super Bowl on Connected TVs, Says AdColony

The ad platform's survey finds that 72% of viewers plan on watching the game on TV, while the number of smartphone viewers has gone up to 11%

66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey

The survey also predicts that linear TV ad spending will drop significantly in the next 12 months, while all forms of advanced TV advertising continue to grow