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Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

68% of Marketers to Increase Digital Video Spending, Says Report

A recent report says marketers plan to increase their digital ad spend significantly, and one of the big winners in that area is digital video.

Facebook Will Pay $40M Fine for Overstating Video Ad Metrics

At the heart of the suit is Facebook's previous method of calculating watch time, which did not include all views and reported dramatically inflated numbers.

Half of Video Ads Now Streamed to Connected TVs: Extreme Reach

The industry has reached an important milestone: 50% of all video ad impressions are now served to connected TVs.

YouTube Announces AI-Driven Video Reach Campaigns at Advertising Week

Advertising Week starts today in New York City, and YouTube has a message for all those attending: Let artificial intelligence make your job simpler.

Adobe's Marketo Engage Gains Video Through Vidyard Partnership

Adobe and Vidyard announced a partnership that will bring video support to Marketo Engage, Adobe's lead management tool for B2B marketers.

Comcast Creates Self-Service Option for Small Biz Advertisers

Advertising on TV shouldn't require a multi-million dollar budget, says Comcast Spotlight, Comcast Cable's ad division.

Verizon Boosts Media Platform With Personalization, Smart Routing

Getting the jump on next week's IBC releases, Verizon has announced three enhancements to its Media Platform

With Content Fabric, Eluvio Might Transform Online Video Delivery

Startup Eluvio has announced its first product, and it aims at nothing less than transforming how video and other large files are distributed online.

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel

Set-top box and connected TV platform Roku continues to expand its free ad-supported viewing options with the debut of the Kids and Family channel.

Amobee Launches Connected TV Data Marketplace for Advertisers

Created in partnership with over 60 data sources, Amobee's data marketplace lets advertisers deliver to over 60,000 audience segments.

Cord-Cutting Reaching an All-Time High: 'Man the Lifeboats!'

The rate that U.S. households cut the cord is higher than ever, and the trend shows no sign of ending. Media companies need to worry as vMVPDs don't pick up the slack.

Longer Instagram Stories Are Stronger Performers Says Conviva

The study finds a direct correlation between Story length and reach, with longer Stories doing better. Stories with 15 to 25 frames enjoy the best reach.

The Four Major Carriers Are Hyping 5G, and Using Social to Do It

5G networks and phones aren't available to most of us, but that hasn't stopped the four major carriers—AT&T, Verizon, T-Mobile, and Sprint—from promoting their services.

Minute.ly Solution Automates Brand Stories on Multiple Platforms

Making it easier for brands to connect with followers using the Stories format, Tel Aviv-based Minute.ly today launches an automated solution.

Facebook Unveils a Variety of Monetization Options for Creators

The social network now offers creators more control over how ads appear in their videos, avoiding mid-rolls where they would interrupt content.

Netflix Subscribers Okay With Ads if They Get a Discount

For something that doesn't exist—and probably never will—the idea of an ad-supported Netflix tier gets a lot of attention.

Connected TV Now Makes Up 49% of All Streaming Ad Views

The rise in connected TV ad views continues: CTV made up 44% of all streaming ad views in Q4 2018. Three months later, that figure has grown to 49%.

Mediaocean and SpotX Partner to Enable Multi-Screen Ad Buys

With the goal of simplifying the video ad-buying process, Mediaocean and SpotX announced a partnership today.

LiveRamp Acquiring Data Plus Math to Drive CTV Advertising

LiveRamp announced it will acquire Data Plus Math in a deal worth $150 million, paying $120 million upfront in cash, as well as $30 million in stocks at later dates.

Comcast Advertising Creates Initiative for Addressable TV Ads

Addressable advertising will be coming to pay TV services in a big way, and Comcast Advertising is leading the charge.