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Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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Google and Paramount at IBC 2022: Use Data for Personalization, Storytelling, and Customer Retention

Data is worth its weight in gold to digital service providers who can mine it effectively. Power that data extraction with AI and ML and it will drive personalized content recommendations, and improved search and discovery to help differentiate a service and stem churn. This was a major topic across the IBC showfloor in Amsterdam this week. 

Vote in the 2022 Streaming Media Readers' Choice Awards

Voting is open until September 26 in 22 categories. Cast your vote today!

Nominate Now for the 2022 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the year's biggest innovation? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Comcast Urges Advertisers to Buy into FAST

In a report designed to focus advertiser attention on its own FAST service Xumo, Comcast finds that FAST penetration has more than doubled year-over-year. 

Netflix and Microsoft Team for Ads as Wider Consolidation Looms 

Having signalled its intent to launch an ad-supported service earlier this year, Netflix' announcement of Microsoft as its partner in the venture prompted immediate speculation about Redmond's intent to buy the streamer wholesale.  

State of Streaming Spring 2022 Report Launches

New report expands on trends revealed during Streaming Media East 2022 Research Keynote

M&A in Media and Telecoms Hits Record $469 Billion in Teeth of Recession

Despite increasing interest rates, the stock market decline in the tech sector and a potential recession, M&A business among media and telcos is heating up.

Pay TV Fighting Decline With OTT Offerings: PwC Report

While pay TV revenues are down overall, as cable companies step up as OTT aggregators. That's one of the notable findings in the new Global Entertainment & Media Outlook report from PwC.

Innovid Launches New Cross-Platform TV Measurement Service

InnovidXP is driven by more than one billion TV impressions daily and delivered to more than 95 million households, tied to an ad-serving footprint representing 88% of U.S. connected TV homes.

Comcast Report Suggests Advertisers Spend Up To a Third of Their Budget on CTV

Advertisers are advised to use a combination of tactics to achieve their goals: Reach more potential buyers with traditional data-driven TV and then use addressable advertising as a tactic to reach those more likely to buy sooner.

Innovid Announces Acquisition of TVSquared for $160 Million

The combined business brings cross-platform measurement to Innovid's ad-serving and delivery capabilities

Driven by News, FAST Grows Globally, According to Amagi Survey

Driven by the rise of connected TV, FAST is growing quickly in the U.S. and across the globe, according to Amagi Global FAST report analyzing 1200 channels

CTV is Most Valuable Ad Format, Integral Ad Science Report Finds

Connected television is emerging as the most viewable of all advertising formats, reaching 93.2% of their intended targets

20% of Potential Video Revenue Lost to Piracy

That's just one of the findings from a joint survey conducted by Streaming Media, Help Me Stream Research Foundation, and EZDRM into the state of content and revenue protection in the streaming video marketplace. The report is available for free download.

Canadians Embracing Streaming, But Value Matters: Roku Report

In a report called 'The State of Canadian Streaming 2021,' Roku found that Canadians are streaming more, but they may not want to keep paying more

LG Ads Introduces River OS Personalized Smart TV Platform

New operating system delivers personalized search, discovery, and recommendations to individual viewers without the need to switch between profiles.

Vote in the 2021 Streaming Media Readers' Choice Awards

Voting is open until September 20 in 22 categories, including a brand-new one: Best Streaming Innovation. Cast your vote today!

Connect Addressable TV to Your NFL Game Plan

Football season is a rare chance for advertisers to reach audiences all at once as they spend more time than usual watching live television across any number of devices. Marketers should take the time to review how they're making the most of this moment, to find new engagement with viewers and to execute cross-device strategies to make the most of addressable TV, from the household to the individual.

Canadian YouTube TV Viewership Grows 30% During 2020 Pandemic

Canadians are also watching more YouTube on TVs, bringing new opportunities to advertisers. To take advantage of that, Google is launching brand extensions embedded into YouTube content.

Nielsen Doubles Down on Streaming, Adds Viewership by Platform and Advanced Audience Demographics

Adds unique visibility into total viewership by streaming platform alongside linear TV ratings