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Video Advertising > News

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Save your seat for Streaming Media NYC this May. Register Now!

Streaming Media Sneak Preview: Strategic Trends in CTV Advertising and Monetization With Vevo, Fubo, Spectrum, and DIRECTV

On Tuesday, May 21 at Streaming Media NYC, Streaming Media's Nadine Krefetz will moderate an all-star panel focused on key developments in ad and monetization strategy coming to CTV in 2024 and beyond, with insights from Vevo SVP of Research & Marketing Julie Triolo, Spectrum Reach GVP National Sales Dan Callahan, Fubo VP of Ad Sales Jennifer Monson, and DIRECTV Head of Ad Sales Partnerships Matthew Jamison.

Streaming Media NYC Sneak Preview: The Subscription Prescription with Philo, Bango, Lightswitch, and Hub Entertainment Research

On Tuesday, May 21 at Streaming Media NYC, Lightswitch Co-Founder & CEO of Monica Villar will moderate an all-star panel exploring the ever-shifting landscape of subscription streaming television. Confirmed panelists include Philo Head of Business Development and Partnerships Adam Salmons, Bango VP Marketing Giles Tongue, and Hub Entertainment Senior Consultant Mark Loughney.

New Tubi Streaming Report Reveals Gen Z & Millennial Preferences for SVOD & FAST

Tubi, Fox Corporation's ad-supported streaming service, released findings from The Stream 2024: Streaming Insights for Marketers. In this year's report, Tubi, who partnered with The Harris Poll to conduct research, provided a deep dive into the behaviors and preferences of today's streamers to help inform marketing strategies. Streaming Media's Tyler Nesler spoke with Tubi's Cynthia Clevenger, Senior Vice President of B2B Marketing, about many of the report's key findings and what they reveal

Take Streaming Media's Spring 2024 State of Streaming Survey

The teams at StreamingMedia.com and Help Me Stream Research Foundation are getting a jump on spring by releasing the Spring 2024 edition of the State of Streaming survey. This survey is our twice-annual look at the overall streaming industry. Take the survey today and help us understand just how the streaming landscape has shifted in the past six months.

The Struggle for Brand Identity Across Multiplatform Streaming Apps

A new study from Hub Entertainment Research reveals that viewers are still chasing shows rather than specific streaming brands, which poses challenges for programming providers looking to create a consistent brand identity across various platforms. James Lauzun of MagellanTV and Tom Hurlbutt of Crunchyroll also weighed in on this issue during a recent Streaming Media Connect 2024 session.

Evan Shapiro Unveils the Q4 Truths for Sony, Nintendo, Disney, Meta, and More

Read Part Three of our recap of Evan Shapiro's Q4 keynote earnings analysis from Streaming Media Connect 2024, where he unveils the Q4 truths for big M&E industry players like Sony, Nintendo, Disney, Meta, and More.

Evan Shapiro Reveals the Q4 Realities for Alphabet, Amazon, Apple, Microsoft, and More

With 4Q earnings calls putting a bow on 2023, M&E industry cartographer Evan Shapiro pulls no punches in this real-time response, digging deep into the data to hold the spin doctors accountable, giving Streaming Media Connect attendees an unvarnished view of the industry that they won't get anywhere else. Read Part Two of our recap of Shapiro's Q4 keynote earnings analysis from Streaming Media Connect 2024.

Locality Announces Strategic Local Video Advertising Partnership with Warner Bros. Discovery

Locality, the industry's preeminent local video solutions provider, today announced a strategic local video advertising partnership with Warner Bros. Discovery. Locality will have access to Warner Bros. Discovery's comprehensive portfolio of brands and platforms through 2024, including TNT Sports, CNN and a rich selection of award-winning series and movies on Max and discovery+.

Evan Shapiro Pulls Back the Curtain on the M&E Q4 Earnings Reports

Major media and entertainment companies' quarterly earnings calls ought to pull back the curtain on what's really happening in the industry, but they routinely bury unflattering numbers in expert spin, and the press on hand rarely asks questions tough enough to draw out the real story. With 4Q earnings calls putting a bow on 2023, M&E industry cartographer Evan Shapiro pulls no punches in this real-time response, digging deep into the data to hold the spin doctors accountable, giving Streaming Media Connect attendees an unvarnished view of the industry that they won't get anywhere else.

Instant Replay: Streaming Media Connect 2024

Streaming Media presented its 13th Connect virtual conference February 19 - 22, 2024, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q4 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included a keynote by Dana McGraw of Disney, titled Disney Advertising, Understanding Audiences: How Disney Advertising Leverages Data Science and Insights to Empower Advertisers, plus several panels covering topics such as app streaming UX design, scaling CTV advertising, measuring FAST success, and AI.

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy

Fubo Sues The Walt Disney Company, Fox Corp., Warner Bros. Discovery, and Affiliates for Antitrust Practices

Fubo filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates today, alleging that the vertically-integrated media companies have engaged in a years-long campaign to block Fubo's innovative sports-first streaming business resulting in significant harm to both Fubo and consumers. The complaint alleges that the forthcoming launch of a sports-streaming joint venture steals Fubo's playbook and is the latest example of this campaign.

New Report Shows Only 13% of Consumers are Opposed to Ad Tiers in Streaming

A new report from CX platform DISQO examines in detail how consumers are currently feeling about ad-supported streaming tiers. Their findings offer an insightful backdrop for the unexpected growth of Netflix subscriptions in tandem with Amazon Prime's limited advertising launch. David Grabert, DISQO's VP of Brand and Communications, answers questions by Streaming Media's Tyler Nesler about the specifics of the report and what it says about today's competitive CTV advertising market.

How to Optimize Family Co-Viewing, Create Dynamic Partnerships, & Know When to go IO or Programmatic

What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers looking to expand their reach best optimize the rising trend of co-viewing experiences? Jennifer D'Alessandro, Head of Ad Sales and Marketing at Future Today, a leading CTV monetization solutions provider, provided some key insights into these current trends in the streaming marketplace.

Entertainment Industry Enters Age of Austerity

More than 260,000 global technology-sector employees were laid off in 2023 from 1186 companies, some 100,000 more than in 2022. The most recent is Amazon, which has announced job cuts in Prime Video and MGM Studios divisions together with 500 staff, a third of the total, from gaming platform Twitch. 

Fubo Launches Fubo Radio, a FAST Channel Radio Experience Powered by Super Hi-Fi

Fubo has partnered with Super Hi-fi to launch Fubo Radio, a suite of 10 custom audio FAST channels. Launched as part of Fubo's base channel plan, Fubo Pro, Fubo Radio is the first radio experience created from the ground up for an OTT service, with a TV-first interface and music programming specifically created for Fubo's U.S. audience. But will this new service stand out from other streaming radio platforms and build its own unique audience? FAST industry experts Chris Pfaff and Jonathon Barbato provide some insights.

State of Streaming Autumn 2023 Survey Report Launches

Newest version of twice-annual report expands on "pain points" and growth patterns, available for download now.

Evan Shapiro Holds the Spin Doctors Accountable in the M&E Third Quarter Earnings Reports

Evan Shapiro pulled no punches in his opening keynote for Streaming Media Connect 2023, digging deep into the Q3 earnings call data to hold the spin doctors accountable and providing an unvarnished view of the industry you won't see anywhere else. Read Part Two of our highlights from his presentation.

Evan Shapiro Separates Fact From Fiction in the M&E Third Quarter Earnings Reports

Major media and entertainment companies' quarterly earnings calls ought to pull back the curtain on what's really happening in the industry, but they routinely bury unflattering numbers in expert spin, and the press on hand rarely ask questions tough enough to draw out the real story. M&E industry cartographer Evan Shapiro pulled no punches in his keynote for Streaming Media Connect 2023, digging deep into the Q3 earnings call data to hold the spin doctors accountable and providing an unvarnished view of the industry you won't see anywhere else.

Next is NOW - Part Two of Evan Shapiro's NAB NY Keynote Address

Read Part Two of our breakdown of media cartographer Evan Shapiro's in-depth NAB NY analysis of the existential threats that the M&E industry is facing. Evan used his unique way of viewing the data flowing through the media and entertainment industry's ecosystem to present a distinctive understanding of what's occurring and where things are headed.