Streaming Advertisers Still Face Challenges, Says Conviva Report
Ad start failures are down, but start times and buffering actually got worse compared to 2018. But overal streaming continues to grow, and quality of experience is better than ever.
Only 13% of Viewers Watch the Super Bowl on Connected TVs, Says AdColony
The ad platform's survey finds that 72% of viewers plan on watching the game on TV, while the number of smartphone viewers has gone up to 11%
66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey
The survey also predicts that linear TV ad spending will drop significantly in the next 12 months, while all forms of advanced TV advertising continue to grow
TiVo Partners with SpotX to Manage TiVo+ and CTV Inventory
SpotX becomes TiVo's first-to-market supply-side platform
Facebook Announces International Expansion of Collaboration Tool
The social network is expanding access to its Brand Collabs Manager tool. Using it, advertisers can find the right partners for branded partnerships.
CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer
The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.
Streaming Video Quality Way Up But Not for Ads, Says Conviva
Even as streaming quality goes up, video ad performance is suffering. The report also looks at the connected device market and finds Roku still king.
Roku Buys Video Ad Demand-Side Platform Dataxu for $150M
For players in the industry, having seen AT&T's Xandr pick up Clypd a few days ago, consolidation comes as no surprise.
68% of Marketers to Increase Digital Video Spending, Says Report
A recent report says marketers plan to increase their digital ad spend significantly, and one of the big winners in that area is digital video.
Facebook Will Pay $40M Fine for Overstating Video Ad Metrics
At the heart of the suit is Facebook's previous method of calculating watch time, which did not include all views and reported dramatically inflated numbers.
Half of Video Ads Now Streamed to Connected TVs: Extreme Reach
The industry has reached an important milestone: 50% of all video ad impressions are now served to connected TVs.
YouTube Announces AI-Driven Video Reach Campaigns at Advertising Week
Advertising Week starts today in New York City, and YouTube has a message for all those attending: Let artificial intelligence make your job simpler.
Adobe's Marketo Engage Gains Video Through Vidyard Partnership
Adobe and Vidyard announced a partnership that will bring video support to Marketo Engage, Adobe's lead management tool for B2B marketers.
Comcast Creates Self-Service Option for Small Biz Advertisers
Advertising on TV shouldn't require a multi-million dollar budget, says Comcast Spotlight, Comcast Cable's ad division.
Verizon Boosts Media Platform With Personalization, Smart Routing
Getting the jump on next week's IBC releases, Verizon has announced three enhancements to its Media Platform
With Content Fabric, Eluvio Might Transform Online Video Delivery
Startup Eluvio has announced its first product, and it aims at nothing less than transforming how video and other large files are distributed online.
Roku Launches Channel for Kids, Partners With Lionsgate, Mattel
Set-top box and connected TV platform Roku continues to expand its free ad-supported viewing options with the debut of the Kids and Family channel.
Amobee Launches Connected TV Data Marketplace for Advertisers
Created in partnership with over 60 data sources, Amobee's data marketplace lets advertisers deliver to over 60,000 audience segments.
Cord-Cutting Reaching an All-Time High: 'Man the Lifeboats!'
The rate that U.S. households cut the cord is higher than ever, and the trend shows no sign of ending. Media companies need to worry as vMVPDs don't pick up the slack.
Longer Instagram Stories Are Stronger Performers Says Conviva
The study finds a direct correlation between Story length and reach, with longer Stories doing better. Stories with 15 to 25 frames enjoy the best reach.