ATSC “Broadcast-to-Everything” Candidate Standard Marks Major Step Toward a More Connected Future

ATSC, The Broadcast Standards Association®, today announced an important milestone in the development of Broadcast-to-Everything (B2X), with the approval of a new Candidate Standard that establishes a critical foundation for the emerging B2X platform.

LA FAST/Play: Focus on Time Spent, Monetization, and Aggregation

Amagi's fifth annual LA FAST conference returned to LA September 29 with a full lineup of sessions and speakers, a reported capacity crowd, and a brand new title: LA PLAY. The sessions on FAST and streaming kept returning to one number: time spent. Where are audiences spending their time, and how can streamers claim a share of those viewing hours?

HBO Max-Paramount+ Unification Hot Takes from Around the Streaming Industry

With the Skydance merger closing yesterday and confirmation of the HBO Max-Paramount+ unification soon to follow, much uncertainty remains around what form the combined platform will ultimately take and what it means for the streaming and M+E worlds. Hot takes have been landing on my desk from around the industry and may well continue to do so over the next few days. Here's a compilation of the most interesting ones that have arrived so far.

Q&A: Accenture's John Peters Talks MotoGP and the Future of Direct-to-Fan Sports Streaming

In this Q&A, Accenture Global Media & Entertainment Lead John Peters discusses how MediaEngage is poised to transform the MotoGP fan experience, what "personalization at scale" really means in sports streaming, how AI is changing sports streaming ops and capabilities, and how direct-to-fan capabilities are likely to change the way leagues deliver sports and how fans consume them going forward.

The Appeal of Neuro-Contextual Advertising: A Q&A With Seedtag’s Brian Danzis

Seedtag is an ad platform that introduced "neuro-contextual" advertising that is powered by its AI, Liz. Seedtag uses minimal personal data to provide an alternative, neuroscience-based approach to serving relevant ads. I spoke to Brian Danzis, Global Chief Revenue Officer, about what's involved in Seedtag's technology and where the company's vision fits into the streaming industry as it evolves. 

Q&A: Wurl's Ria Madrid Talks New Content Intelligence Platform

On September 15, cloud-based FAST and CTV monetization platform Wurl launched its new content intelligence platform, an "enrichment enablement solution" designed to allow demand-side platforms (DSPs) to scale advanced targeting across CTV and directly connect streaming content intelligence with programmatic demand. To get more context on the platform's introduction and how it's likely to impact CTV's programmatic landscape, we reached out to Wurl Vice President, Advertising Partnerships Ria Madrid, for this Q&A.

Fuse Media Rebrands Around FAST and CTV Content Delivery and Monetization

Independent, Latino-owned media company brings more than 20 years of audience and channel expertise to FAST, CTV, content monetization and culturally specific entertainment

When Millions Tune In at Once, Observability Has to Keep Up

The World Cup experience points to several broader lessons for streaming providers preparing for major live events. When millions of people are watching simultaneously, observability has to operate at the same scale, speed, and fidelity as the stream itself.

Channel Factory Launches Premium CTV Intelligence Layer, Bringing Contextual Precision to the Living Room

Advertisers can now buy CTV on what audiences watch, not just who they are

Roseberry and Fremantle Bring Neighbours to Vertical Television

Iconic Fremantle soap to be reimagined as a mobile-first vertical series using RoseBerry's proprietary RedSnapper technology. Classic Ramsay Street storylines from the iconic series will debut on RoseBerry's vertical streaming service epis, with further distribution deals expected to follow

In Sports Streaming Production, Judgment Becomes the Competitive Advantage

I came away from IBC this year with a slightly different feeling than usual. Normally, there are one or two technologies or trends that dominate the conversation. This year, what struck me wasn't any individual technology. It was the sheer amount that is now possible.

Q&A: Recurly CCO Rachel Sheriff Talks Keeping Sports Streaming Subscribers Engaged Through the Off-Season

In this Q&A with Rachel Sheriff, Chief Customer Officer at subscription management and billing platform Recurly, we explore the challenges sports streamers face when trying to keep loyal fans on the subscriber rolls and tuning in after the last game of the season, and a variety of innovative strategies for sustaining engagement even when the countdown to opening day still feels frustratingly long.

FloSports Launches ‘CAA Game of the Week’ and ‘FloCollege Showcase Series’ on Prime Video

College Spotlights to Stream Weekly on the FloSports Channel Bringing Standout Division I, Division II and Division III Football Matchups To Millions Of Homes

New Research from Hub: Becoming the “Default” TV Service Is Streaming’s Best Defense Against Churn

Being viewers' first choice makes a service up to six times more resistant to cancellation.

Inside an AVC/HEVC Transcode Ladder: How Meta-Scale Live Streaming Balances Quality, Latency, and Cost

A practitioner's look at the encoding decisions behind delivering live video at global scale—and where AI is starting to change the math.

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow

New research from Premion and Advertiser Perceptions finds that nearly three-quarters (73%) of advertisers plan to allocate budget to live sports streaming/CTV advertising over the next 6-12 months, driven by engaged fans and major live events. Agency demand is even stronger, with 79% planning to invest, compared with 65% of marketers.

IBC2026: Making the Case for Europe’s Sovereign Media Cloud

European public service media have taken a decisive step toward a shared cloud future, with a new feasibility study revealing that a pan-European cloud ecosystem is not only technically possible but increasingly necessary.

IBC2026: Broadcasters Warn of ‘Decisive Decade’ as AI and IP Upend the Media Value Chain

Across Europe, North America, and the UK, the transition from DTT to IP is already underway. But at the IBC Show in Amsterdam this week this is being framed as a fight for relevance, visibility, and trust in a world dominated by YouTube and consumption algorithms.

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

New Sports Intelligence helps providers better understand and deepen fan engagement, as Dolby Vision comes to the platform alongside updates to Dolby OptiView Ads

CAMB.AI Unveils the World’s First Multilingual Broadcasting Agent Powered by NVIDIA

CAMB.AI unveils its new Streaming Dashboard and SDK at IBC2026, bringing real-time multilingual broadcasting into live production workflows.