The Champions League Goes Global. But Can Streaming Carry the Weight?

News of Paramount's successful bid for the Champions League and the weeks of rumours that preceded it have set the industry buzzing. It feels like a natural next step. Fans are global. The game is global. The biggest platforms in the world want premium, live, must-watch content.

Litigating and Monetizing Content Licensing to LLMs

Licensing data to LLMs is a potential revenue stream for streamers much like advertising on CTV platforms: it is an opportunity that didn't exist until recently that has the potential to deliver dividends for years to come. But as with CTV advertising, its viability and profitability won't happen overnight.

YES Network – America’s pre-eminent Regional Sports Network and the exclusive regional home of the New York Yankees and Brooklyn Nets – and CAMB.AI enter into an agreement to explore strategic AI initiatives

Partnership comes as CAMB.AI continues to break down language barriers between sports and fans, including recent live multilingual broadcasts with MLS and NASCAR

Does IRIS.TV’s Tagging Partnership With Tubi Signal a Moneyball Moment for Longtail CTV Content?

IRIS.TV recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement. To learn more about IRIS.TV's tagging strategy and collaboration with Tubi, I spoke with Rohan Castelino, CMO of IRIS.TV.

Verizon Business Powers Next-Generation Broadcasts for Monumental Sports & Entertainment

100G Optical Network Backbone enables broadcast innovation for the Washington Capitals, Washington Wizards, Washington Mystics, and Capital City Go-Go

Field & Stream and Outdoor America Partner to Launch “Field & Stream TV”

New Channel Combines Iconic Outdoor Legacy with Expanded Content and Industry-Leading Reach

5G Without the Hype: Taking Control of Live Sports Production

For years, 5G has been sold as the technology that would transform live broadcasting. Network slicing, guaranteed quality of service, zero latency—all promised, few delivered. What's really changing the game now isn't another operator trial. It's private 5G, giving broadcasters the ability to design, deploy, and control the network themselves.

AI Alone Can't Deliver Smart Sports Streams

When it comes to algorithm-based sports coverage, from capture to cuts to commentary by synthetic voice, much of the tech required to remove humans from the equation already exists. AI can recognize goals, track the ball, and switch between angles faster than any human. But you can't replicate the buzz, the instinct, the unspoken coordination of a team reacting in real time. That's what makes live sports feel alive.

AI Meets Adtech

During an "AI Meets Adtech" panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.

TikTok, Friction, and the Future of Video Shopping

At Streaming Media 2025 in Santa Monica, my panel with Dallas Lawrence (Telly), Sarge Sargent, Bryan Moore (TalkShopLive), and David Grant (Favored.Live) explored the hottest video shopping trend around, and it's not what TV techies have been building.

Nokia, Ericsson, Fraunhofer HHI Join Forces to Drive 6G-Era Video Coding Standardization

In this exclusive interview, Streaming Media's Jan Ozer speaks with Ville-Veikko Mattila, Head of Multimedia Technologies at Nokia, about Nokia's collaboration with Ericsson and Fraunhofer Institute on a new codec development and its implications for the next decade of video compression.

Losing the Feed, but Owning the Story

For decades, broadcasters were the heartbeat of live sports. They owned the feed, shaped the story, and set the standard. But today, that control is slipping, not because audiences have abandoned them, but because the definition of "live" has changed.

When #2 Beats #1 in Sports: Key Insights from Professional Fighters League, Swerve Sports, Roku, and Major League Table Tennis

There are hundreds of distinct sports that have been televised somewhere globally. What makes one sport work so well on TV, and not another? That's just one fascinating topic I discussed with four panelists at Streaming Media 2025 at the Fairmont Miramar Hotel in Santa Monica. Two of those panelists were involved with combat sports, which has proven to be a hot format in linear and live channel environments, including FAST. So hot, in fact, that combat also happens to be at the center of a watershed licensing agreement recently signed between the newly formed Paramount+/Skydance and UFC, the #1 combat sports brand in the world.

Paramount Skydance Favorite for WBD but Don’t Rule Out a Saudi Bid

The fate of Warner Bros Discovery is complicated by a politically motivated regulator but whatever happens, streaming is about to get shaken up again.

AWNY: Streaming's Strategic Advantage

Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely, Director, Data Insights & Trends, VAB, moderated the panel "Streaming's Strategic Advantage: Precision. Scale. Results" with panelists from Seedtag, Affinity Solutions, Premion, and Digitas.

AI Helps InterDigital Reach Beyond VVC in Race to Develop Next-Gen Codec

Candidates for H.267 already significantly outperform VVC as the hunt for a new video compression standard gets underway

ICYMI: Streaming Media 2025's VOD Archive is Live

Streaming Media 2025, which rolled into sunny Santa Monica last week, featured speakers from Netflix, Roku, Paramount, BET, Google, Warner Bros. Discovery, Televisa Univision, and many more. Check out a playlist featuring the complete Streaming Media 25 program on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

Free Live Sports to Bring 45 Fast Sports Channels to Devices Powered by TiVo Across North America, Europe, and South America

Agreement between TiVo and Free Live Sports enables a unique multi-screen experience for sports fans

Advertising Week NY: BrightLine CEO and Founder Jacqueline Corbelli Discusses Her Framework for Transforming Ambitious Ideas into Practical Outcomes

At this year's Advertising Week New York, Corbelli sat down for a Q&A with Michael Gewirtzman, the Global VP of Programming at Advertising Week. In the interview, she explained her framework for transforming ambitious ideas into practical outcomes and how anybody can spark change in business and society, from transforming TV advertising to addressing global issues. She also discussed some essential actions that should be taken in today's rapidly evolving and unpredictable world. 

Q&A: Vevo Relies on Data Science for Optimized Ad Experiences

Independent streaming platform and leading music video network Vevo has been collaborating with data science company Domino to leverage AI, with the goal of enhancing both its ad performance and the viewer experience. I spoke to Natasha Potashnik, head of data, research, and measurement at Vevo, and Thomas Robinson, COO of Domino, to dig deeper into the use case and to discuss the role of AI in Vevo's business strategy.