Sneak Preview: Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences

On Tuesday, Nov. 10, Globo's Ana Beaklini, Fuse Media's Yasmin Mitchell, and Broadpeak's Julien Boyreau will join Chris Pfaff for the Streaming Media Connect panel "Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences." Connected TV is evolving beyond brand awareness into a measurable, performance-driven channel at the lean-back, living-room epicenter of the entertainment ecosystem. But delivering measurable ad experiences that result in conversions rather than enhanced brand awareness requires rethinking creative, targeting, and attribution actions for the streaming environment. This session breaks down performance advertising strategies and technologies that turn CTV impressions into trackable, revenue-generating outcomes that fuse first- and second-screen engagement into streaming-driven sales.

Sneak Preview: Automating Linear CTV Channel Lifecycles From Launch to Monetization

On Nov. 11, A+E's Abhishek Neralla, Fubo's Mike Gange, and Katapy's Stuart Bishop will join Ashling Digital's Michael Nagle for the Streaming Media Connect panel "FASTER, FASTER! Automating Linear CTV Channel Lifecycles From Launch to Monetization." This session explores how broadcasters and streaming platforms can dramatically accelerate the launch, management, and monetization of FAST channels by automating traditionally manual workflows across content ingestion, scheduling, and ad insertion. We'll also discuss aspects of channel building where human intervention remains critical. Attendees will learn practical strategies and real-world case studies for compressing channel lifecycle timelines while maintaining quality and scaling operations efficiently across today's sprawling CTV landscape.

NDTV Adopts Amagi's AdFlow Orchestrator, Unlocking Monetization Opportunities on FAST and Connected TV

Amagi's solution reshapes NDTV's ad breaks into shorter, FAST-friendly segments for a better viewing experience and more monetization opportunity

Fubo Closes Seven New RSN Distribution Agreements for the 2026-2027 NBA Season

75%+ NBA RSN Market Coverage Reinforces Fubo's Local Sports Advantage

Sneak Preview: Taming TCO for Live Streaming at Scale

On Monday, Nov. 9, TV2 Denmark's Loke Dupont, FloSports' Matt Miller, and unified comms industry veteran Scott Grizzle will join the SVTA's Bhavesh Upadhyaya, AI and Streaming Technology Strategist, STVA, will moderate the Streaming Media Connect panel "Taming TCO for Live Streaming at Scale." While total cost of ownership spans an encyclopedic number of operational touchpoints, managing streaming P&L from CapEx to OpEx ultimately comes down to making targeted, high-impact architectural choices. This panel of streaming ops experts covers practical approaches to optimizing infrastructure, encoding, delivery, and operational costs without compromising the quality and reliability that live audiences demand.

DIRECTV Launches Build Your Own Multiview, Letting Sports Fans Choose Up to Four Channels on One Screen

New customizable Multiview feature gives DIRECTV streaming customers more choice and control over how they watch live sports

Sneak Preview: Maximizing QoE With Resilient, Scalable Sports Streaming Infrastructure

High-performance, redundant, and resilient pipelines are critical to successful, mission-critical sports streams. This panel of seasoned sports streamers explores how sports streaming platforms leverage infrastructure designed to withstand the bursty demands of live sporting events without buckling under pressure, and covers scaling strategies and failover systems that will keep your high-stakes streams running when your fan base surges in the moments that matter most.

Sneak Preview: Leveraging AI and Humans in Streamlined Streaming Workflows

On Tuesday, Nov. 10, ex-IBM Head of Unified Communications Scott Grizzle will moderate the Streaming Media Connect panel "Still in the Loop: Leveraging AI and Humans in Streamlined Streaming Workflows." In an industry buzzing about ways to integrate AI into today's streaming workflows, strategically positioning the humans in the loop is more critical than ever. How will large-scale streamers in 2027 balance AI automation with human oversight to build workflows that are both efficient and reliable? This panel pinpoints where human judgment still matters most and how to design streamlined pipelines that leverage AI from ingest to processing to observability.

Sneak Preview: Tunable Latency, MoQ, and the Future of Video Delivery

On Monday, Nov. 9, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media Connect panel "Tunable Latency, MoQ, and the Future of Video Delivery." Get in tune with the evolving landscape of video delivery as this panel explores tunable low-latency architectures and Media over QUIC (MoQ), the emerging protocol poised to recast the future of real-time streaming. The panel explores the trade-offs between latency, quality, and reliability as live streams scale, providing insights into what's next for streamers as they deploy MoQ and map out the future of low-latency video.

Q&A: Genius Sports CMO Tony Marlow Talks the ‘Moment Economy’ and the Future of Sports Streaming Monetization

Genius Sports CMO Tony Marlow describes the new in-game sports monetization landscape as the "live moment economy." In this Q&A, Marlow and I discussed how brands are approaching and increasingly embracing these opportunities, how emerging technologies like Genius Sports' GeniusIQ for analyzing game moments make it possible to optimize and seize these moments with targeted ad and branding placement, and how to measure the effectiveness of deploying these strategies in premium sports streams.

ATSC “Broadcast-to-Everything” Candidate Standard Marks Major Step Toward a More Connected Future

ATSC, The Broadcast Standards Association®, today announced an important milestone in the development of Broadcast-to-Everything (B2X), with the approval of a new Candidate Standard that establishes a critical foundation for the emerging B2X platform.

LA FAST/Play: Focus on Time Spent, Monetization, and Aggregation

Amagi's fifth annual LA FAST conference returned to LA September 29 with a full lineup of sessions and speakers, a reported capacity crowd, and a brand new title: LA PLAY. The sessions on FAST and streaming kept returning to one number: time spent. Where are audiences spending their time, and how can streamers claim a share of those viewing hours?

HBO Max-Paramount+ Unification Hot Takes from Around the Streaming Industry

With the Skydance merger closing yesterday and confirmation of the HBO Max-Paramount+ unification soon to follow, much uncertainty remains around what form the combined platform will ultimately take and what it means for the streaming and M+E worlds. Hot takes have been landing on my desk from around the industry and may well continue to do so over the next few days. Here's a compilation of the most interesting ones that have arrived so far.

Q&A: Accenture's John Peters Talks MotoGP and the Future of Direct-to-Fan Sports Streaming

In this Q&A, Accenture Global Media & Entertainment Lead John Peters discusses how MediaEngage is poised to transform the MotoGP fan experience, what "personalization at scale" really means in sports streaming, how AI is changing sports streaming ops and capabilities, and how direct-to-fan capabilities are likely to change the way leagues deliver sports and how fans consume them going forward.

The Appeal of Neuro-Contextual Advertising: A Q&A With Seedtag’s Brian Danzis

Seedtag is an ad platform that introduced "neuro-contextual" advertising that is powered by its AI, Liz. Seedtag uses minimal personal data to provide an alternative, neuroscience-based approach to serving relevant ads. I spoke to Brian Danzis, Global Chief Revenue Officer, about what's involved in Seedtag's technology and where the company's vision fits into the streaming industry as it evolves. 

Q&A: Wurl's Ria Madrid Talks New Content Intelligence Platform

On September 15, cloud-based FAST and CTV monetization platform Wurl launched its new content intelligence platform, an "enrichment enablement solution" designed to allow demand-side platforms (DSPs) to scale advanced targeting across CTV and directly connect streaming content intelligence with programmatic demand. To get more context on the platform's introduction and how it's likely to impact CTV's programmatic landscape, we reached out to Wurl Vice President, Advertising Partnerships Ria Madrid, for this Q&A.

Fuse Media Rebrands Around FAST and CTV Content Delivery and Monetization

Independent, Latino-owned media company brings more than 20 years of audience and channel expertise to FAST, CTV, content monetization and culturally specific entertainment

When Millions Tune In at Once, Observability Has to Keep Up

The World Cup experience points to several broader lessons for streaming providers preparing for major live events. When millions of people are watching simultaneously, observability has to operate at the same scale, speed, and fidelity as the stream itself.

Channel Factory Launches Premium CTV Intelligence Layer, Bringing Contextual Precision to the Living Room

Advertisers can now buy CTV on what audiences watch, not just who they are

Roseberry and Fremantle Bring Neighbours to Vertical Television

Iconic Fremantle soap to be reimagined as a mobile-first vertical series using RoseBerry's proprietary RedSnapper technology. Classic Ramsay Street storylines from the iconic series will debut on RoseBerry's vertical streaming service epis, with further distribution deals expected to follow