Telestream CTO Simon Clarke Talks AI, Cloud, and Wirecast and Vantage Trajectories

In a recent interview, Simon Clarke, Chief Technology Officer of Telestream, discussed two key products, Wirecast and Vantage. Celebrating Wirecast's 20th anniversary, Clarke reflected on its evolution from a nascent streaming tool to a robust application used by a diverse range of streaming producers, including educators, business professionals, and houses of worship.

Streaming Media Connect Sneak Preview: Ex-Factor - Cutting Cloud Streaming OpEx With Zixi, Paramount, SVTA, A+E, and Amazon Web Services

On Wednesday, August 21, Jason Thibeault, CEO, Streaming Video Technology Alliance, will moderate the panel "Ex-Factor: Cutting Cloud Streaming OpEx." An expert group will discuss managing and streamlining cloud OpEx and implementing strategies and technologies for making cloud operations as cost-efficient as possible. Confirmed panelists include Eric Bolten of Zixi, John Barber of AWS, Corey Smith of CBS Sports and Paramount Global, and Dave Klee of A+E Networks.

Ad Tiers and Original Series Driving UK SVOD Market

Despite a contraction in the number of UK households paying for streaming services, the importance of original content to keeping and attracting subscribers is reinforced in new figures from consultancy and data analyst Kantar.

Nominate Now for the 2024 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most innovative gear in the business? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Future Today Partners with iSpot.tv to Measure and Optimize Ad-Supported Streaming TV Campaigns

The cross-platform TV measurement company iSpot.tv has partnered with Future Today, the pioneer in delivering cutting-edge CTV ad-supported solutions. Leveraging iSpot's Streaming Measurement solution, the collaboration focuses on measuring incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.

Games On! Programmatic Ads Compete for Eyeballs at the Olympics

FreeWheel is ready to support a streaming marathon for this summer's Paris Olympics, enabling programmatic buying for the first time for targeted ad-serving. Here's what this means for FreeWheel, NBCUniversal, advertisers, and premium sports streaming.

Streaming Media Connect Sneak Preview: Ad Counsel - Delivering Streaming Ads That Convert, With Estrella Media, Vevo, TVREV, Initiative, and Advertiser Perceptions

On Tuesday, August 20, at Streaming Media Connect, Alan Wolk, Co-Founder/Lead Analyst, TVREV, will moderate the panel "Ad Counsel: Delivering Streaming Ads That Convert," which confronts the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discusses innovative technologies and strategies to make streaming ads perform. Confirmed panelists include Christina Chung of Estrella Media, Julie Triolo of Vevo, C.J. Leonard of Infinitive, and Erin Firneno of Advertiser Perceptions.

All Options on the Table as WBD Seeks to Prevent Total Breakup

Perhaps it was always too big to swallow, but now CEO David Zaslav appears to have made plans to restructure, downsize, or sell off parts of the WarnerBros. Discovery (WBD) media powerhouse.

Snap’s Walled Garden Opens to VideoAmp for Industry-First Strategic Collaboration

Social technology platform Snap has opened its walled garden for an industry-first strategic collaboration with the leading media measurement company VideoAmp. Snap will be able to "independently run supplemental measurement and planning alongside its core advertising" by utilizing VideoAmp's large data and tech engine, VALID. As AR becomes more popular, VideoAmp's current video planning features will also be a useful tool for marketers wishing to investigate and test out new AR formats.

Media Excel Gains Visibility with AI Reality Check and Innovation

Artificial Intelligence has become a buzzword in streaming video with the promise of revolutionizing how we create, compress, and distribute videos. It's crucial to separate the hype from reality and rare to find a vendor willing to do so. Media Excel CEO Narayanan Rajan is one.

Zixi CEO Gordon Brooks Talks Zixi-Clearhaven Partnership and IP-based Streaming Growth

On June 14, scalable IP-based media transport software supplier Zixi announced that it had secured a significant strategic investment from Clearhaven Partners, a Boston-based software private-equity firm. At the time of the announcement, Zixi CEO Gordon Brooks described the partnership with Clearhaven as a "natural fit" for Zixi, and one that would enable the company to "double down on product innovation" and "pursue the significant opportunities" in the fast-growing market for IP-based video systems. We spoke with Gordon to get more insight on the Zixi-Clearhaven partnership and what's ahead for Zixi.

Enhancing Ad Performance for Smaller Streamers with Moloco’s AI Solution

When it comes to delivering effective video advertising, smaller companies often face significant challenges. Unlike major platforms like Amazon, Google, and Meta, these companies lack the extensive viewer data that enables precise ad targeting. Moloco aims to bridge this gap with its AI-based platform and streaming media service, providing smaller streamers with tools to enhance their advertising performance. Dave Simon, General Manager of Growth Initiatives at Moloco, recently discussed the company's solutions and insights from a recent YouGov survey in this interview with Streaming Media's Jan Ozer.

Tubi Returns to Crack the Crowded UK Streaming Market

Fox Corporation's ad-supported streaming service, Tubi, will shortly launch in the UK with more than 20,000 movies and TV episodes available on demand. The FAST service utilises machine learning to deliver personalized user experiences, said the company. Tubi will be available in the UK across every major TV platform, iOS and Android smartphones and on the internet.

Pay TV Gets Serious About Free Streaming

When it comes to free streaming, U.S. growth has been fueled by pure players like Pluto TV and Tubi and connected TV platforms like Roku and Samsung looking to feed cord-shavers and cord-cutters in need of a linear viewing experience. These companies have had a head start and a clear path to test and learn for years. However, in the past 18 months, pay TV players have decided that they too have a role to play in free streaming.

The Monetization Story of 2024 and Beyond

For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.

Akta's Cutting-Edge AI-Based Video Platform Continues To Innovate, Leveraging Google’s Gemini

Leading the way in video innovation, Akta's integration enriches video metadata, extracts captions, generates clip descriptions and more

IBC Unveils Lineup for 2024 Show, Promises Tweaks to Familiar Formula

Trade show IBC is back on track to almost pre-Covid levels, and will feature Content Everywhere and AI pavilions, according to organisers, in an update given three months before the show on September 13-16 opens in its usual Amsterdam home.

Roku Enters Stage Left Selling Data with Roku Exchange

Last week Roku announced the Roku Exchange, a "TV streaming-first" advertising solution that connects ad inventory with advertiser demand.

Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets

Recent findings from EDO Ad EnGage found that, for the first five months of 2024, premium streaming platforms such as Netflix, Paramount, Disney, and Warner Bros. have reduced their national TV marketing spending, down 18% to $216.1 million in paid advertising/promotional value. Industry experts Jon Giegengack and Alan Wolk weigh in the factors, such as content overload, subscriber churn, and a refocusing of resources.

Is Live Streaming Stagnating? Give Us Your Feedback!

A new survey takes a critical look at the live-streaming ecosystem