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Sports/eSports > Blog

On the go or in the living room, sports and esports video viewers are some of the most demanding and passionate audiences out there, and streaming is enabling delivery of the biggest games and the smallest leagues alike.

Here you'll find Streaming Media's coverage of the technology and business behind the growing sports and esports streaming market.

You Can Win The Streaming Wars! The Answer Is Interactivity

Streaming services are in a fragile state with decreasing profitability and subscription numbers. Exclusive content and bundling with other services certainly help differentiate, but the key to winning the streaming wars is keeping viewers engaged through interactive features to avoid churn and to further maximize revenue. To do this properly, the technology employed must be in real-time and in sync so everyone can engage at the same time. 

Monetization in the Streaming Era: Creating a Win-Win Relationship

While the fight between advertising and subscription, and between server-side and client-side ad insertion rages on, streaming services can ramp up monetization with data-driven, direct-to-consumer (D2C) sports and esports offerings

Scale Up to the Future of Live Streaming at Streaming Media East 2022

To help you manage the current and emerging challenges of live streaming at scale, Streaming Media East 2022-May 24-25, live and in-person-features a jam-packed Live Streaming at Scale track, including how-to's and best practices to make sure your live events go off without a hitch, whether your audience is in the thousands or the millions.

What Does It Mean To Be 'Better Than Broadcast?'

"Better than broadcast" has been much discussed among those in the business of providing broadcast and streaming media technologies. It is a call to action that asks how we can improve over the traditional expectation of how broadcast looks, feels and operates. It is a redefinition of what—or who—even qualifies themselves as a broadcaster anymore. It is an effort to get creative, easy-to-use, "broadcast-quality" tools in the hands of more creators.

How 5G Will Impact the Media Supply Chain

After a case of too much hype too early, 5G is having real impact on consumer experiences and, more importantly for the streaming media industry, video acquisition and delivery.

OTT Sports Opportunities and Challenges

Sports OTT services look to enhanced user experiences, more customization, and streamlined workflows to stand out from the competition

Low Latency Video Streaming - How Low Can You Go?

Advances in chipsets allow for more processing at the edge, so we're going to see latency times drop even further in the near future.

Social Video is Everyone's Front-Row Seat to Sports

Leagues like the NBA and MLB are seizing the opportunity to reach fans wherever they are. Increasingly, that's on social media like Facebook, Twitter, and Twitch.

Micro-Wagering: The Future of Sports Betting with Real-Time Streaming Technology

Sports betting is about to be revolutionized, and streaming needs to catchup to the micro-wagering trend.

Post-Pandemic Storytelling: The New Fault Tolerance

Using remote production, houses of worship, schools, concerts, and creative individuals can utilize their flexible, software-backed systems to keep their messages moving out to the world during the pandemic and beyond.

Become Your Own Broadcaster

IP-based media production takes down barriers to entry and opens the door to innovations in quality and creativity.

Video Publishers’ New Normal: Booming Audiences and Spiralling Costs

News and media video publishers are facing exorbitant video delivery fees and plummeting ad revenues as a result of stay-at-home orders. Now is the time for them to consider alternative revenue streams and affiliate businesses.

Online Gaming's Need for Speed

Online gaming and esports require both performance and speed, and a robust multi-CDN strategy is essential for their future success.

5 Ways the Coronavirus Business Impact Permanently Changes Live Video Streaming

The changes that COVID-19 are bringing to the live streaming industry will have lasting effects, and streaming providers who focus on latency and scale will thrive

Take Our Event Virtualization Survey

With the immediate shift to social distancing and restrictions on in-person events in the midst of the COVID-19 pandemic, organizations are increasingly turning to streaming and virtual events. Please take a few minutes to participate in our survey and share your event virtualization plans and needs.

New: Streaming Media Connect

Streaming Media's "Who To See at NAB" marketing program evolves into "Streaming Media Connect"

What the NFL Keeps Getting Wrong About Streaming

It's 2020, and real-time chat and livestreaming are everywhere. So why are we still watching the game on pay TV? Watch parties are the future.

Want to Speak at Streaming Media East? Here's How.

The call for speakers is open until February 3, so get your speaking proposal in today for the OTT Summit, Video Engineering & Technology Summit, Esports & Sports Streaming Summit, or Enterprise & Education Video Summit

Twitch Talks Women Gamers at Esports and Sports Streaming Summit

One highlight of the upcoming conference will be a Twitch vice president talking with an influential gamer about the current environment for women in gaming. Here's a preview.

Esports and Sports Streaming Summit Preview: Jamie Horowitz, DAZN

Sports leagues need to adapt to a new world of live streaming delivery. At the Esports and Sports Streaming Summit, DAZN will explain what interactive video can provide.