Streaming Wars: End-to-End Quality Assurance and Video Analysis Gives Streaming Service Providers the Upper Hand

The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, media QC monitoring, and in-depth video analysis play in meeting the escalating demands of today's video consumers and why the role of these processes is becoming more crucial than ever.

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

Traditional, controlled broadcast environments are being replaced by dynamic, complex ecosystems where multiple applications and services must coexist harmoniously. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, while accommodating the diverse requirements for and potential interference from third-party applications. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, dynamic ad insertion, and QC testing across devices.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

Navigating the New Media Revenue Frontier: Unifying Strategies for Success

This article by Lindsay Van Kirk of Operative spotlights recent developments in revenue management technology, and how cloud-native and modular approaches are enabling media brands to unify their existing systems and deliver faster ROI. Kirk offers practical insights and advice for media professionals navigating this dynamic landscape.

The Future of CDN Technology: Unlocking the Next Frontier in Video Streaming

The video streaming market is booming, and as video streaming consumption continues to soar, content delivery network (CDN) technology needs to evolve rapidly to keep up. Damien Sterkers of Broadpeak discusses the current challenges with streaming and what measures to take to face them.

Netflix’s System Architecture Represents A Rare Competitive Edge

Netflix (NFLX) is the only major streamer to build out its content delivery network infrastructure. Netflix has invested roughly $1B over the past decade in a once-secret project called Open Connect that is proving to provide long-term strategic value to the company's balance sheet. 

Instant Replay: Streaming Media Connect 2023

ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, and 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale and more. The full archived conference is available right here!

Top Three Reasons Why Quality Monitoring is Critical for Cloud-Native OTT Streaming

With the sharp rise in cloud migration and the increasing unwillingness of viewers to tolerate video streaming quality issues, Joel Daly of Telestream outlines the top three reasons why quality monitoring is critical for cloud-native OTT streaming.

Netflix and the Challenges of Live Streaming

Brad Altfest of Agora discusses Netflix's move into live sports streaming and the challenges they and other established platforms face in managing large-scale live-streaming events.

The Build vs. Buy Dilemma: Why Media Companies Are Changing Their Approach

Eric Black of Edgio discusses the "build vs. buy" tech dilemma for media companies launching new streaming platforms and why smaller companies need a good relationship with a trusted partner to take on the system integrator role for complete end-to-end solutions.

Streamers Don’t Care About Password Sharing - It All Comes Down to Pricing

As streaming services continue to revolutionize entertainment, it's essential to understand what consumers value most about these platforms and what it means for the industry's future. Although Netflix's password crackdown has dominated recent headlines, data analytics company Premise highlights research that shows affordability to viewers as a more pressing concern.

The Need for Root-Cause Analysis, Error Correlation, and Multipoint Monitoring in Streaming Video

Anupama Anantharaman of Interra Systems discusses the reasons for the lack of adequate implementation of root-cause analysis, the challenges this poses for QC and monitoring solution providers, how these challenges can be met with multipoint monitoring, and the consequences streaming providers face when they don't deliver high-quality content.

In the Accelerating Shift from Linear to CTV, Advertisers Must Prioritize Progress Over Perfection

Rose McGovern OF DIRECTV shares her insights on the rapid shift from linear to CTV and why advertisers must prioritize progress over perfection in their strategies.

The Role AI Can Play in CTV Measurement

Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.

3 Lessons Learned From Netflix on the Future of Video Storage

Aaron Zitzer of Storj evaluates how Netflix overcame its challenges with cloud video storage and how today's video streaming platforms can take that knowledge and replicate it with technology currently available.

Next Up for Netflix: Re-imagining Streaming Through Ad & Content Models

Ashwin Navin of Samba TV discusses the ways that Netflix, even with its recent hiccups, has the legacy and the leverage to continue to reinvent the distribution model to find new ways to extend the value of its multi-billion dollar content investments.

Why TV Must Offer Mobile Services

Younger audiences are consuming TV programming in ways rooted to social media and mobile consumption. Henning Wenzel writes that to remain competitive, streaming providers must use well-integrated mobile services.

Live from the Carrier Edge

As streaming increasingly becomes the preferred consumption model for some of the world's most-watched content, expectations for high-quality and a great user experience are intensifying.

Securing the Streamers

Chris Harris, EMEA Technical Director of Thales, discusses the best approaches for enabling DRM to protect intellectual property, such as controlling playback, region locking, and paywall screening.

Amazon To Talk Thursday Night Football at Streaming Media West

Streaming Media West returns to Huntington Beach November 15-16, with Streaming Media University Workshops on November 14. Registration is open now.