Why Should Broadcasters Make the Switch to the Cloud?
Broadcasting has been behind streaming in its embrace of the cloud, but the rewards of making the switch can be significant. We talk to executives from American Public Television, WarnerMedia, Paramount+, and Streaming Global to get their take on why you should make the change if you haven't already.
The Algorithm Series: QUIC Ways to Stream
Will 2022 be the year UDP finally shows its streaming mettle? The Quick UDP Internet Connections (QUIC) protocol might make the difference. First, though, OTT platforms need to make technical decisions about HTTP/3 that could further fragment the market.
The Streaming Toolbox: GrayMeta Iris Anywhere, Vimond VIA Live, and StreamClick
The latest installment of the Streaming Toolbox looks at a remote production tool for creating interactive content, a scheduling tool for delivering live and live linear programming, and a collaborative quality-control (QC) tool for source file analysis.
Streaming Media Readers' Choice Awards Nomination Deadline Extended Until August 20
We've got two new categories this year—Best Streaming Innovation and Best New Streaming Company—along with 23 other categories from analytics to webcasting and everything in between. We've extended the nomination deadline to August 20, so don't delay.
The Past, Present, and Future of Per-Title Encoding
Video encoding began as a one-dimensional data rate adjustment that reflected the simple reality that all videos encode differently is now a complex analysis that incorporates frame rate, resolution, color gamut, and dynamic ranges, as well as delivery network and device-related data, along with video quality metrics.
Multi-CDN is Firmly Established; Edge Compute Has Yet to Take Hold
The findings of the Content Delivery and Edge Compute Trends survey, in partnership with StackPath, reveal an industry in transition.
Review: Moscow State University Video Quality Measurement Tool
If you're serious about experimenting with different codecs and/or encoding parameters, MSU's Video Quality Measurement Tool is an essential tool, and version 13 brings some welcome improvements.
Investing in AI Is Just as Important as Content for Streaming Services
When it comes to giving viewers what they want and encouraging them to stick around, robust and effective AI strategies can play a crucial role
ttconv Simplifies Subtitling and Captioning
Thanks to ttconv, a new format converter, adding timed text to video is becoming simpler and more efficient, and Facebook is already embracing it
Navigating the 'COVID Content Collapse:' What's Next for Streaming TV
Free ad-supported TV (FAST) is poised for continued growth as consumers find themselves with more SVOD services than they are willing to pay for.
How to License Music for Streaming
Want to stream music online? Be prepared to deal with a labyrinth of licensing regulations. Here's an overview of music licensing for streaming, and scenarios to help you figure out what you need to do.
The State of OTT Video Advertising
The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated
The State of Live Streaming in 2021
COVID caused a seismic jolt to live streaming business models, but the industry responded with invention and innovations that will impact live streaming for years to come.
Buyers' Guide to VOD Encoders
What's the best solution for your video on-demand encoding needs? That depends, but this guide will help you figure out which questions to ask.
Navigating a Multi-Codec World
AVC led to format consolidation, but we've seen more fragmentation in recent years. Fortunately, the huge critical mass around AOMedia might lead to a simpler future.
The Streaming Toolbox: Hovercast, Prophet, and Pulsar
In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing
Q&A: Zoom CTO Brendan Ittelson
Zoom has become the go-to communications tool for everything from business meetings and conferences to online learning and virtual happy hours. We talk to CTO Brendan Ittelson about the company's remarkable growth and its plans for the future.
VR? AR? Today, It's All About XR
Interest in VR has waned, even as the technology has improved. But combine it with augmented reality and mixed reality to form extended reality (XR), and things get interesting.
How Does VVC Measure Up Right Now?
VVC today can be both useful and usable; let's hope that VVC IP owners can formulate a royalty policy that delivers the same.
5G's Future Is Broken. Here's Why We Need 6G
InterDigital, one of the chief architects of generational telecoms developments, says true immersive video experiences are a bust at 5G