YuMe Inc.: View from the Top 2013
YuMe is a multi-screen video advertising technology company that is defining the next generation of TV brand advertising. As TV viewing audiences continue to fragment across screens, content types, and different consumer electronic platforms it becomes increasingly hard for a brand to reach their desired audience. YuMe’s platform and services simplify the complexity of this fragmentation using embedded software and data sciences. We embed software (our audience-aware YuMe SDK) in applications, video players, and consumer electronics allowing a once video ad creative to run seamlessly across all screens while also collecting data about the audience and context where the ad runs. That data powers our placement quality index (PQI) that finds the best placement to drive attention and campaign performance. We also collect first party data via our SDKs that enables our data science engine to produce the next generation of digital brand advertising targeting - finding brand receptive audience segments who are most likely to respond to your brand message.
We believe that dramatic shifts in consumer viewing behavior are heralding a new era for digital brand advertising - redefining traditional TV brand advertising. By taking the influence and reach of TV and marrying it with the science and accuracy of digital we are building a platform for the next generation of TV brand advertising - The Science Behind Influence™.
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Executives from companies on the 2013 Streaming Media 100 list share their insights on mountaineering the industry in this sponsored section.