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Verimatrix: View From the Top 2014

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Revenue Security as a Common Thread in the Pay-TV Ecosystem

The pay-TV industry is moving away from specialized and proprietary hardware towards software-centric and IP-based technologies and subsystems. For operators to successfully navigate this transition, it is clear that the value of a robust and reliable vendor partner ecosystem cannot be underestimated – neither can the role of revenue security throughout the ecosystem.

While each part of the pay-TV ecosystem has its own unique requirements, there is one common thread that it is interwoven through the assembly of video delivery system architecture and components: considerations related to system and revenue security. In fact, security is one of the fundamental decisions when designing these next-generation delivery systems, as any security implementation is only as strong as its weakest link.

Security is the thread that runs through everything from video processing and workflow, content and device authentication, device playback architecture, and now onwards to subscriber and network data collection. The purpose of security goes far beyond the defensive aspects of addressing piracy and theft of service. It ultimately enhances the subscriber’s quality of experience (QoE) while also underpinning the operator’s bottom line. We have seen perceptions of content protection evolve from being a “necessary evil” to recognition as significant business model enabler.

By building and sustaining a network of strategic alliances with progressive video technology providers and CE manufacturers, Verimatrix is able to create tight integration points within the video delivery workflow to bolster against any vulnerability. Pre-integrated solutions have the added value of reducing time-to-market for new deployments.

In addition, a broad and robust partner ecosystem promotes the ability to integrate new and specialized functional blocks, especially when combined with the greatly reduced switching costs of vendor migration. Many technology providers have developed IP-centric and software-based solutions because they recognize these opportunities and understand what is at stake for operators.

Together we can optimize the advanced video delivery networks of tomorrow and ensure revenue security for the pay-TV ecosystem.


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