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Verimatrix: 2016 Online Video Industry Predictions

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Securing the Future of Big Data Analytics

In last year’s prediction, we talked about service providers needing a more robust security infrastructure in today’s increasingly connected world. One that supports active management of devices and transactions, and can offer a vital point of control point in the network to manage the dynamic world of network and threat evolution.

Looking ahead, we believe that service providers need to take that idea one step further to achieve what we call “competitive optimization.” The ongoing transition of pay TV as a set of standalone network deployments to a world of globally interconnected solutions presents opportunities for  OPEX reduction, more proactive threat management, and unprecedented visibility to optimize system performance.

As the revenue security specialist, Verimatrix is taking advantage of our preferred real estate in the network and devices—and our software-based, IP-centric heritage—to provide competitive optimization via a secure and comprehensive analytics capability. With a secure analytics platform, operators can act on data that will enhance both quality of service (QoS) and help exploit viewer behavior and preferences effectively.

In fact, a recent Frost &  Sullivan report on the analysis of the global DRM market predicts that security vendors with the strongest ability to deliver monetization capability to all tiers of service providers worldwide will grow fastest over the coming years. Analytics and personalized advertising are key pillars of the monetization opportunities.

Verimatrix is well placed to deliver on these opportunities through the Verspective™ Intelligence Center, our innovative cloud-based security platform that acts as the foundation for data collection services and can support a wide variety of analysis and visualization tools. Bottom line, we predict that a combination of analytics and security will be at the heart of next-generation  video services.

See the rest of 2016's Executive Predictions in "Related Articles" below, or you can download the entire batch as a PDF.

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2016 Online Video Predictions: An Introduction

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