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Teradek: View from the Top 2013

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When you look at video cameras there has always been a large variety of choices positioned between consumer devices (e.g. cell phone cameras) and the high end broadcast and cinema cameras. This helped create a healthy ecosystem for artists and content, from the short clip meant for friends and family on Vine to the multi million dollar productions from the big studios and networks.

The same should be true for live video production. Content and contributors should have the same natural distribution. Productions range from the informal for small  audiences (e.g. a soccer game shared live with family), through the semi-pro (e.g. a church service or trade event), to the most professional productions like the the royal wedding and olympic games. The same concept applies to real-time monitoring of video production.

However, before Teradek, the encoding and transmission systems that allow live broadcast or even simple on-site monitoring was only available to the big budget  productions and could only be operated by trained professionals. These systems were too expensive, too big, and too complicated for the independent productions.

Our passion has always been visual arts, and we have always held that the best way to thrive is to grow the whole industry, by democratizing the creation of the content. Our products made it simpler, smaller, and far more cost effective to monitor, remotely acquire, and broadcast live video content across the globe. We will continue to contribute to the imaging arts by enabling the artist. We will continue to design and manufacture  our products to the highest standards, but price it to address all of the artists out there.

Welcome to the Cube Revolution!

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