Telestream: View From the Top 2014
It’s been another great year for Telestream and I’m happy to report that we continue to grow as we have done every year, for the last 16 years. While we see many media companies struggle with changing business models and the effects of relentless downward pressure on budgets, we’ve continued to grow simply because our products truly improve the way our customers work in this increasingly fast paced file-based world.
We understand that content creators and distributors are getting buried under the sheer volume of files and formats they are required to deal with. The best way to tame the file-based beast is to intelligently automate as much of the workflow as possible. While we have been cast in the past as a “transcoding company”, the 40 percent growth attributed to our Vantage product line last year proves that the efficiencies we bring to workflow automation are key. After all, how are you supposed to be efficient and profitable if you need a small army of packaging editors to perform mundane tasks such as creating 50 different outputs from a single program?
We’ve also seen live streaming production take off for us with great gains being made in our Wirecast product line. Live streaming customers are required to produce the highest quality content for very little, and they need to be able to distribute it on a global scale to myriad device types with the best possible performance. To address that need, we recently joined forces with the Microsoft Azure team to provide live Wirecast ingest into the Azure Media Services platform.
Finally, I want to encourage everyone to download our free Switch Player application. Switch is a great visual QC tool that allows users to play any modern video file and inspect its contents. Purchasing a license for Switch Pro will let users make corrections and export to a new file. It’s an indispensible tool for anyone in the content creation and broadcast business.
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Executives from companies on the 2014 Streaming Media 100 list share their insights on how to soar in the Online Video Industry.
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