-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Reimagining Content Distribution via the Cloud

Article Featured Image

It’s no secret that the growing complexity of the global media and entertainment industry has made it harder to deliver content in the traditional way and maintain direct control over rights negotiation, quality levels and delivery formats. Conversations with the leaders in the field reveal a frustration among content providers to be able to easily deliver assets and enforce license agreements and playback policies, while video service operators express a desire to obtain compelling content at an accelerated pace and with simpler workflows that avoid repeated decryption/re-encryption requirements.

By reimagining the end-to-end workflow between content providers and operators, it is possible to provide new levels of transparency, efficiency and control to content distribution via a common cloud platform. Content is stored once and securely delivered everywhere. Contractual terms and business rules are centrally managed. Real-time data and reporting increase contract compliance efficiency, and provide viewer insights.

For content providers, it brings an unprecedented level of visibility into aggregated viewership data and enables them to gain insights from analytics. They also maintain greater control over their content with improved ability to eliminate or minimize re-encryption points, enforce rights and licensing terms digitally.

For operators, this platform saves cost of re-encoding and re-encrypting as content is sent pre-packaged at a set of given bit rates and file formats. It reduces friction in dealing with content providers on usage rights and contractual terms.

We have built this connected content distribution platform to help our customers enable new business models and improve competitiveness—we call it Viewthority™. Learn more about this platform-as-a-service at verimatrix.com/viewthority.

Verimatrix

6059 Cornerstone Ct. W.

San Diego, CA 92121

USA

verimatrix.com

@verimatrixinc

@munroverimatrix

This article is Sponsored Content

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Why Streaming Viewers Hold All The Cards

Streaming viewers expect to access content at any time, in any place and on any platform. At the same time, research indicates that consumers do not have much more incremental time that they can spend watching video. There is a battle raging where the prize is the attention of consumers.

Why Test and Measurement Must Move Into The Spotlight

Consistently streaming superior video quality over the internet is hard. Hard for on-demand titles and even harder for low latency live. A big enough problem for the industry's biggest players to pre-pay a group of Emmy Award researchers to build a platform that didn't exist 22 months ago. Today, it is affecting the streams of tens of millions of US subscribers.

Unleash OTT: SeaChange Advocates For Open, Multi-Vendor Solutions

Today's OTT content delivery ecosystem has changed the industry drastically, perhaps most significantly by presenting broader opportunities to build powerful and lasting relationships with viewers.

It’s Time to Stop Accepting Problems With Streaming Video

While cord-cutting is on the rise, traditional broadcast still has some advantages over streaming. First and foremost: it ... works.

Successful Multi-Platform Publishing Requires a Solid Media Management System

Another exciting year in the most exciting industry of all. At Lightcast.com we simply love what we do, and still, nothing excites us more than the media projects of our clients. 

The Topic Of Security Can Seem To Be Complicated

To some extent, the security technologists have muddied the waters with generations of product that demanded proprietary formats, esoteric interfaces and a tendency to hide topics in a veil of secrecy that obscures the key logic and principles.

The List of the 50 Companies That Matter Most in Online Video in 2018

Presenting our 2018 list of the 50 companies doing the most interesting and innovative work in streaming video. We're shining a spotlight on the companies that enable the creation and delivery of today's video revolution.

OTT Streaming - It’s All About the Viewer Experience For Digital Video Content

When video content became available for streaming on a variety of devices, viewers were simply excited to have access and to consume programming even if the quality was lower than traditional broadcast.

Celebrating 10 Years Migrating Complex VOD Pipelines to the Cloud

When Encoding.com launched in October 2008, no one in the video space was even using the word "cloud" let alone deploying large-scale content operations on cloud infrastructure.

The 2018 Streaming Media 50: The 50 Companies That Matter Most in Online Video in 2018

Our industry-defining list takes a slightly new format for 2018. Here are the 50 most important companies in the online video industry, the ones leading us into the future. Making it onto the list is now even more of a challenge, as it should be.

What is Consumer DRM?

As 2018 nears to a close and with the largest IBC ever just wrapped last week, three key movements in the Digital Rights Management market have come to light. In the first scenario we see a massive movement towards standardized containers like FMP4 in HLS and CMAF for the deployment of "Consumer DRM" including Apple FairPlay, Google Widevine and Microsoft PlayReady.

The Viewer Is in Control

Today's video consumers want it all. High-quality content on their preferred devices. Watch-on-your-own-time functionality. Access so easy they don't have to think twice. Content personalized just for them.

What Is the ‘Streamverse’?

Heroes of the ‘streamverse' on our elite 2018 Streaming Media 50 list share their insights in the annual VIEW FROM THE TOP.