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PeerApp: View from the Top 2013

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We founded PeerApp in 2004 because we saw battle lines forming between content providers, network operators and end users around over-the-top (OTT) content and services. Back then OTT was viewed as a rogue activity by a small number of players.

Our strategy has focused on optimizing networks to improve the quality and reduce the cost of OTT. Hundreds of operators and millions of subscribers worldwide are now benefitting from our solutions.

Fast forward to 2013: A fundamental change is taking place in the way people consume video and entertainment. Consumers are mobile. They choose the place, the time and the device that they prefer. “Consumption” is no longer passive. It’s interactive and social with TV and web at the same time.

Market research bears this out. Pay TV cord-cutting has accelerated now to hundreds of thousands of subscribers per quarter in the U.S. alone, with an equivalent rise in mobile and fixed broadband Internet service subscriptions.

OTT continues to grow, not because it’s cheaper, but because the Internet is the only platform that provides the flexibility, intelligence, personalization and mobility needed to deliver this new entertainment experience. Our platforms have been adopted because they uniquely improve this whole experience – video, audio, web and social media on mobile and fixed networks.

Now we are expanding the vision for OTT from pure optimization to include monetization. In 2013 we announced the Content Service Extension (CSE) initiative with leading CDN providers to monetize OTT content for network operators, and we are seeing interest in this grow. Once again we are taking a strategy that will deliver the best possible experience to subscribers by benefitting everyone in the value chain rather than by creating adversaries.

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