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Online Video Industry Forecast 2012: VIDIZMO

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[This sponsored article appears in the December 2011/January 2012 issue of Streaming Media magazine.]

Our team at VIDIZMO remains as optimistic as ever that the ubiquitous use of video in Corporate America will become a reality – not only in the conference room but at the desktop and via mobile devices as well. The opportunity is in front of all of us to transform the way executives communicate, creating engaging environments for information exchange that will make all of us more productive.

At VIDIZMO, we started pouring the foundation for business video creation and delivery more than 10 years ago, developing video platforms for federal government agencies. Over time, we grew to become the primary supplier of online video communications to the 350,000 workers in U.S. Department of Veteran Affairs.

Although a government agency, it’s more appropriate to think of VA as the world’s largest enterprise – and a great laboratory for learning how to leverage video to enhance efficiency and improve communications. Today, that experience makes VIDIZMO excited about the prospects of making video a reality in a range of industry verticals – from health care to education.

Undoubtedly, sophisticated enterprise-class demands for video still mandate state-of-the art solutions. Customers should demand that their video vendors deliver a business intelligence system, authoring functions, targeted delivery with evaluation and certifications for viewers to make it usable for enterprises. In depth viewing analytics, correlated with business intelligence, will further allow businesses to measure business results.

Indeed, the tasks list set out at VIDIZMO was not a walk in the park. It required long hours of deliberations and even longer weeks and months spent in transforming those ideas into reality. After all that long work, though, we are more than ready to transform Business Video into a sensation.


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