Online Video Industry Forecast 2012: Media Excel

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[This sponsored article appears in the December 2011/January 2012 issue of Streaming Media magazine]

Throughout the past few years, the advancements in multiscreen video delivery have trained consumers to expect a unified experience across all their screens. Features such as content mobility, service availability, instant gratification and even interactivity are becoming more and more prominent in the streaming video arena.

However, as HD and multiscreen content becomes more pervasive, service providers and operators are even more challenged by constantly trying to balance between the bandwidth-demanding video streams and their promising revenue streams. Even though those two types of streams are quite different, they continue to be closely tied together as both represent the number one priority for most operators.

Going into 2012, Media Excel remains well-positioned to assist operators by both introducing increasingly efficient ways of compressing and delivering video and also by enhancing the overall ecosystem to enable additional monetization strategies.

More specifically, drawing from my 20 years of experience with MPEG-2, I deduce that the quality of H.264 video currently available in the market has only reached about 60% of its potential. It took 15 years for MPEG-2 video to get to where it is now. Media Excel is committed to further enhancing coding and adaptive delivery efficiencies for current and emerging standards, within a highly available, scalable architecture in the head-end and the cloud.

In parallel, as the conventional big-screen TV paradigm shifts over to a multi-screen, personalized, interactive TV experience, Media Excel continues to work with technology partners to further enable innovative monetization strategies within a unified but open ecosystem.

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