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Online Video Industry Forecast 2012: Ignite Technologies

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[This sponsored article appears in the December 2011/January 2012 issue of Streaming Media magazine]

Video in the business sector will begin to become business as usual in 2012.

Advances in video production tools, networking capabilities and software solutions that enhance video's value are becoming increasingly commonplace. This sets the stage for executives to consider video as a reliable channel to communicate in an engaging way with a broad range of constituents in a variety of venues.

Corporate customers are no longer thrilled that we can simply get video from Point A to Point B. In 2012, technology providers are rising to the challenge of the new age of business video by offering solutions that make it easier to manage video libraries, track video viewership and make videos available to a sprawling set of screens - from mobile phones to digital signage displays and tablets.

Whether it is live video collaboration between executives at a desktop or the distribution of a live event to anyone anywhere, end users are no longer shocked by how far we are pushing the limits of video communications.

In the business communications world of 2012, perhaps the biggest statement on the status of video communications will come in the demands that executives will be making of our technology
solutions. The extraordinary becomes ordinary. Video emerges as just another tool for getting the word out. And, as executives get a taste of the power and effectiveness of video, business communicators will stretch the ways they want to use video. Not surprisingly, they will want engaging messages delivered to the right audiences at the right time with the right message. The exciting thing for our business is that Ignite delivers on that vision.

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