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Online Video Industry Forecast 2012: Digitalsmiths

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[This sponsored article appeared in the December 2011/January 2012 issue of Streaming Media magazine.]

The broad choices of video content across a highly fragmented viewing device environment have elevated the need and urgency for service providers, consumer electronics manufacturers, and content owners to offer a more holistic and reliable search and recommendation approach in order to maintain greater value and control in the marketplace.

Next-generation discovery solutions address this need with powerful new approaches and, in the process, provide the first Seamless DiscoveryTM experiences for individual viewers across the screens and devices they prefer.

A data-driven video search and recommendation approach ensures that over time the accuracy, relevance, and value to viewers and media stakeholders will only increase. As more data and data sources are continually converged into a user profile, the viewer sees even more engaging content matches and suggested entertainment options.

The fluid integration of multiple data sources and the ability of these to quickly blend together immediately and effortlessly become a critical point of difference in how solutions will continue to drive accurate recommendations and build consumer confidence and engagement.

The promise of a true discovery experience that can deliver accurate and personalized recommendations has been long viewed as a future ideal. Media stakeholders have envisioned the many possibilities for their end users and bottom lines through such a solution even though they have not seen the technology platform to clearly deliver them.

In 2012, these perspectives will quickly shift as service providers, consumer electronics manufacturers, and content owners analyze and deploy this next-generation search and recommendation solution.


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