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OTT Streaming - It’s All About the Viewer Experience For Digital Video Content

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When video content became available for streaming on a variety of devices, viewers were simply excited to have access and to consume programming even if the quality was lower than traditional broadcast. A great deal of effort was put into maximizing the viewing experience quality, specifically for the consumption of streaming VOD content, because that is what was vastly available. As a result, the viewing experience for VOD content across devices and networks is largely very good. Today, there are numerous factors driving a rapid increase in the amount of premium live/linear programming available for streaming. Digital sports rights costs are increasing dramatically, and in some cases, the only access to video content for major events is via streaming platforms. Unfortunately, unlike VOD, there are a multitude of technical and operational challenges that still need to be solved to provide the TV-like streaming experiences that viewers demand. The implications of not delivering on viewers’ expectations can be incredibly damaging for the brands involved. The risk is high, and Encompass is working with customers and partners to address these challenges. As the leading global video managed service provider, we have extensive experience delivering content across multiple platforms and are constantly evaluating the latest technologies and operational approaches to support our customers in meeting their viewers’ high expectations.

Encompass Digital Media

3845 Pleasantdale Road

Atlanta, GA 30340

USA

www.encompass.tv

@encompass_now

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