When video content became available for streaming on a variety of devices, viewers were simply excited to have access and to consume programming even if the quality was lower than traditional broadcast. A great deal of effort was put into maximizing the viewing experience quality, specifically for the consumption of streaming VOD content, because that is what was vastly available. As a result, the viewing experience for VOD content across devices and networks is largely very good. Today, there are numerous factors driving a rapid increase in the amount of premium live/linear programming available for streaming. Digital sports rights costs are increasing dramatically, and in some cases, the only access to video content for major events is via streaming platforms. Unfortunately, unlike VOD, there are a multitude of technical and operational challenges that still need to be solved to provide the TV-like streaming experiences that viewers demand. The implications of not delivering on viewers’ expectations can be incredibly damaging for the brands involved. The risk is high, and Encompass is working with customers and partners to address these challenges. As the leading global video managed service provider, we have extensive experience delivering content across multiple platforms and are constantly evaluating the latest technologies and operational approaches to support our customers in meeting their viewers’ high expectations.
OTT services are growing quickly, but many people still feel tethered to pay TV for access to live sports, news, and events.
Heroes of the ‘streamverse' on our elite 2018 Streaming Media 50 list share their insights in the annual VIEW FROM THE TOP.
Today's video consumers want it all. High-quality content on their preferred devices. Watch-on-your-own-time functionality. Access so easy they don't have to think twice. Content personalized just for them.
As 2018 nears to a close and with the largest IBC ever just wrapped last week, three key movements in the Digital Rights Management market have come to light. In the first scenario we see a massive movement towards standardized containers like FMP4 in HLS and CMAF for the deployment of "Consumer DRM" including Apple FairPlay, Google Widevine and Microsoft PlayReady.
Our industry-defining list takes a slightly new format for 2018. Here are the 50 most important companies in the online video industry, the ones leading us into the future. Making it onto the list is now even more of a challenge, as it should be.
When Encoding.com launched in October 2008, no one in the video space was even using the word "cloud" let alone deploying large-scale content operations on cloud infrastructure.
Presenting our 2018 list of the 50 companies doing the most interesting and innovative work in streaming video. We're shining a spotlight on the companies that enable the creation and delivery of today's video revolution.
To some extent, the security technologists have muddied the waters with generations of product that demanded proprietary formats, esoteric interfaces and a tendency to hide topics in a veil of secrecy that obscures the key logic and principles.
Another exciting year in the most exciting industry of all. At Lightcast.com we simply love what we do, and still, nothing excites us more than the media projects of our clients.
While cord-cutting is on the rise, traditional broadcast still has some advantages over streaming. First and foremost: it ... works.
Today's OTT content delivery ecosystem has changed the industry drastically, perhaps most significantly by presenting broader opportunities to build powerful and lasting relationships with viewers.
Consistently streaming superior video quality over the internet is hard. Hard for on-demand titles and even harder for low latency live. A big enough problem for the industry's biggest players to pre-pay a group of Emmy Award researchers to build a platform that didn't exist 22 months ago. Today, it is affecting the streams of tens of millions of US subscribers.
Streaming viewers expect to access content at any time, in any place and on any platform. At the same time, research indicates that consumers do not have much more incremental time that they can spend watching video. There is a battle raging where the prize is the attention of consumers.
It's no secret that the growing complexity of the global media and entertainment industry has made it harder to deliver content in the traditional way and maintain direct control over rights negotiation, quality levels and delivery formats.