OTT Multiscreen World
We’ve been talking in Streaming Media and on streamingmedia.com about “anywhere, anytime” viewing for almost a decade now, and multiscreen viewing has been growing slowly but surely for several years. But 2013 will likely be looked back on as the tipping point, the year when the hockey stick graph shot upward and content availability on multiple screens went from being a luxury and a novelty to being expected. It’s not just early adopters who are watching Game of Thrones on HBO GO with their tablets; it’s everyone who owns a smartphone, tablet, game console, PC, and IP-connected set-top box expecting to be able to watch whatever they want on the hardware of their choice.
Not only are video views on mobile devices accounting for a larger part of the total—10% or more, according to a recent Ooyala study—but those mobile views are no longer limited to the“snacking” variety. Movies, television shows, live concerts, and sports—long-form content of all types—is being consumed more on mobile devices than on PCs. So if you want to reach as many viewers as possible, you’d better be multiscreening.
Of course,not every piece of content is available on every device to every consumer. As is often the case with any revolution at the intersection of intellectual property and technology, the business concerns are still being worked out while the technical problems have been ironed out—or, at the very least, exhibit fewer wrinkles than the corresponding licensing concerns. So take a few minutes to read the entries here in our look at the “OTT Multiscreen World,” each of which spells out a technical problem that’s been solved, and figure out the best way to get your content on every screen.
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