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Mirror Image: View from the Top 2013

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The Content Delivery Network (CDN) industry has a legacy of offering fast, reliable delivery of digital content to computers connected to the Internet. Such delivery dramatically improved the web experience for content consumers and, as a result, helped to increase users’ interest in online shopping, browsing for information and the use of “cloud” based applications. This was the primary goal of CDNs and most did the job very well. Content delivery capabilities expanded to include video  streaming to web-connected computers and, if everything was properly configured from the video origin to the user’s video player, the result was quite good.

The industry quickly saw new types of digital content, larger data file sizes and a wide assortment of webconnected computing devices, both wired and wireless, which began to create complications for the traditional methods of content delivery. We had desktop computers, laptops, tablets, smartphones, web-enabled gaming devices and more. As a result, users became more selective in exactly what content they wanted to receive, content owners were anxious to provide unique experiences to satisfy their audience, and advertisers were able to spend infinite marketing dollars on campaigns seen exclusively by their target markets.

At Mirror Image, we have taken the traditional digital content delivery technologies and added a custom configurable intelligence to the “cloud”, on the edge of our global Dynamic Delivery Network, enabling each of these challenges to be addressed uniquely for each customer. In essence, we build cloud-based applications that, once decisions are made dynamically to each user request for content, we can serve the result with extremely low latency to any device and any geographic location to authorized end users. Additionally, if rules change due to content popularity and content owners’ budgets, the delivery of such content can be dynamically changed mid stream. 

Mirror Image continuously develops and delivers services that go well beyond delivering bits and bytes. We relentlessly look for ways to manage and deliver digital content in a manner that is smarter, faster, more reliable and more attuned to our customers’ business needs.

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