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EDGEWARE - Executive Predictions for 2018

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2018 is the year to step up content protection

Streaming Media recently reported that streaming-specific piracy will equate to losses of $52 billion by 2022. And the last year has seen several high-profile content leaks and huge numbers of viewers consuming programming illegally. At the same time Netflix has announced plans to boost investment in content production and internet-only organizations like Amazon are spending increasingly huge amounts on live sports rights. 

All these events are intrinsically linked - brought about by audiences now expecting TV wherever, whenever. So 2018 will see some substantial bolstering of anti-piracy measures. 

Watermarking internet-delivered content is one of the key ways content owners can protect programming. Using the latest in delivery technology for streaming media, content owners or distributors can add a unique code to each stream which can be used to track any would-be pirates. Content owners can make unnoticeable changes to pixels, embedding a code directly into streams which is extremely hard for pirates to cover up.

Deploying a self-built content delivery network specifically for TV services can also help protect content. Having eyes on streams all the way through the delivery process is key and broadcasters are increasingly realizing this. By deploying their own TV CDN, they can take complete control of the delivery of their programming because they don’t need to relinquish content to a third-party network owner.

With the increased threat of content theft, the coming year will see broadcasters and content distributors taking steps to stop pirates getting their hands on what are becoming increasingly valuable assets. 

Johan Bolin  VP PRODUCTS | EDGEWARE

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