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DaCast: View From the Top 2013

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DaCast Streaming as a Service

A multibillion dollar market is being ignored. This is the mid-market for streaming video, where you find event production companies, small sports broadcasters, entertainment producers, local schools, churches, and millions of businesses who need a professional, affordable streaming video solution to better engage their audiences.  

Fragmented, the mid-market is not well understood overall. The best known niche, Houses of Worship, includes more than 7.5 million prospective users worldwide, 35% of whom already reach out through their web sites, with many of those already live streaming. More than 750,000 houses of worship will be using paid streaming services next year. Other mid-market niches are even bigger and our research shows that this is a market with annual revenues that will be in the billions.  

To unlock this vast but fragmented market, a highly integrated SaaS (Software as a Service) environment offering a do-it-yourself approach is needed. Tens of thousands of content owners have used DaCast’s SaaS. Our white label cloud based service allows them to deliver live and on-demand multiscreen video while retaining total control of their online content. Many of these wouldn’t be able to incorporate professional streaming into their business model without DaCast.  

Later this year, DaCast will release a white paper detailing the streaming mid-market and highlighting the immense opportunity inherent in this sector.

DaCast’s approach includes:

• Very Accessible DIY service

• Ease of use including instant provisioning for live streaming

• No license fees

• Best quality of service at the most affordable cost

• Everything included, no add-ons

• Integrated Pay-Per-View to make money from live and VOD content

• Support for all devices (mobile, internet, TV) and any website (Facebook, Wordpress, etc.)

• Public API’s allow easy integration with most existing players and streaming infrastructure

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