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  • October 5, 2014
  • By Anil Jain Managing Director, Media and Entertainment Industry Solutions at Google Cloud
  • Spotlights

Brightcove: View From the Top 2014

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The massive transition the Media industry is going through is in actuality the digital evolution of the value chain from content creation through content consumption. Consumers have adopted new behaviors at an unprecedented rate, expecting to consume both premium and long tail video content anywhere, anytime on any device. This change in expectations has exerted incredible force on the industry, driving participants across the value chain to rethink and recalibrate how they prepare, process, manage, publish, monetize and measure the delivery of content and content experiences to globally distributed, multi-platform audiences.

This year, it is increasingly clear that online video has moved front and center at broadcasters, publishers and other leading media enterprises; it is no longer the sole purview of the erstwhile “new media division” but is recognized as very much core to the overall business. With that recognition and emphasis, however, comes the realization of the innumerable technical, operational and economic complexities involved. Device fragmentation, streaming formats and protocols, digital rights management, closed captions, advertising, authentication, personalization, interactivity and social sharing are just a few of the dizzying array of considerations facing media leaders who are investing in the digital future of their businesses.

At Brightcove, we strive to partner with our media customers to help them navigate these complexities. Our powerful cloud solutions for delivering and monetizing video across every connected screen are modular by design, enabling our customers with the flexibility to leverage the robust capabilities that are most relevant to their specific needs. We recently announced Brightcove Perform, a standalone cloud-based player management service, and the new Brightcove Player, our HLS everywhere HTML5-first player, that together provide media companies the ability to intelligently deploy and manage the fastest player experience on the market. By using Perform with Brightcove Once, our leading cloud-based server-side ad insertion service, media companies can now combine the power of best-in-class server-side and client-side ad monetization, enabling them to deliver optimal ad experiences across every connected device.

As we approach the coming and inevitable inflection point in Media, Brightcove is excited to continue to invest in developing leading edge technologies and best-in-class solutions to serve our growing, global media customers.


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