AllDigital: View From the Top 2013
In today’s rapidly evolving digital broadcasting landscape, consumers around the world expect instant accessibility to digital media across mobile devices, PCs and digital televisions. They want to view events live, play them back later through video-on-demand, and socially interact and share content. And, of course, consumers expect the video to be in high-definition (HD) with absolute pristine quality, whatever the size of the screen. From a business perspective, this presents lucrative new opportunities for broadcasters, advertisers and companies in general to engage with their audiences on an unprecedented level.
GETTING CONTENT OUT TO THE WORLD
Consider the example of a large retail company that is sponsoring and producing a summer concert series. The company’s marketing department has been developing national promotions, endorsements and auxiliary sponsored content, along with production of high-quality concert footage for live streaming and video-on-demand. The company is investing a large sum in this project, and wants to leverage that investment by reaching the largest-possible audience via multiple platforms. This means every single asset must be converted to the requisite format for each delivery platform, and in the appropriate HD resolution. In the past, such an ambitious delivery scheme would have been extremely difficult and expensive to pull off – involving many disparate systems and a high degree of technical complexity and cost. With a lack of integration among the assets, the company would probably have to settle for delivery to fewer platforms, or simply stream the show to its website.
A CLOUD-ENABLED SOLUTION
AllDigital Cloud removes these complexities by providing an end-to-end, integrated, secure platform to store, process, and deliver digital content across all devices. With this single, highly flexible platform, we are able to customize and implement a unique solution that directly addresses your individual business needs. Visit our website to learn how it works: www.alldigital.com
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