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AllDigital: 2016 Online Video Industry Predictions

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As we look towards 2016 and beyond, we expect that the use cases for  delivering digital video over the Internet will continue to change and further evolve. There are several trends that have developed in our industry.

Customer expectations for the highest quality video experience have become the standard. Device manufacturers are quickly driving the adoption of higher resolution digital video formats, rapidly innovating and increasing the access to affordable devices such as cameras, TV’s and handheld displays for the masses, driving the creation of higher quality video assets no longer measured in Megabytes but now in Gigabytes and Terabytes. Lastly, the need for content sharing and collaboration during production and post-production of video assets between content distribution companies continues to grow rapidly.

Predictions

  • Video services will market and promote the quality of their content. Items like 4K, UHD, and surround sound will be featured in their advertising.
  • Video providers demands for fast, affordable storage will be high-growth area.
  • Video production will adopt cinema type workflows as products from Red, Canon, Sony, and Blackmagic Design become cost-effective solutions. This will drive usage of large data formats like RAW and ProRes  HQ.

See the rest of 2016's Executive Predictions in "Related Articles" below, or you can download the entire batch as a PDF.

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2016 Online Video Predictions: An Introduction

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