Webcasting events, meaning virtually sharing the live experience and not only video streaming, is going to play a major role in the upcoming years. The notion of event will evolve to simultaneously include physical and virtual similar to the way the term marketing has come to indicate offline and online marketing activities.
With the currently available interactive tools, live event webcasting in 2013 should not be simply restricted to streaming video of a live event to a website. Video streaming is a modern simulation of TV broadcasting, which although much more cost-effective, does not bring more to the table. While it shows what is happening at a remote location, it leaves out interactivity, the essential ingredient of a physical event. In 2013 we are expecting to see a significant growth in more interactive event webcasting.
On the technology front, we are primarily expecting the further development of faster video codecs as well as more mobile-friendly tools. H.265 is leading the list of codecs vying to become the next standard HD format requiring less bandwidth. Although we are expecting it to be further developed, we don’t believe it would be ready for prime time before 2014 mostly for logistics reasons. Support for mobile devices will be critical in 2013 as more computer users switch to tablets and smart phones. Creating an interactive experience on mobile devices will require more thoughtful design than a transposition of the PC or Mac interface.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.