OJ declared not guilty. The Super Bowl. 9/11 and the days after. Presidential debates. Live events like these become our shared experiences. They create community and are the conversation starters at work because everyone sees these events at the same time. While on-demand video is convenient, it is live events seen on video, at the time they are taking place, that shape our lives.
Many traditional TV channels have gone the OTT direction with great success, and many more will move that direction in 2013 and beyond. We should remember that the key to audience adoption and loyalty is not only evolving into a world where the convenience of how, where, and when is achieved, but also honoring the concept of “now.”
So how do we meet the need for anytime, anywhere content while keeping the live content relevant? Tools like network DVR and recording can (and should) be used by online streaming professionals to efficiently create the on-demand pieces of content for later consumption, while simultaneously streaming the ever-important live content. As these tools continue to evolve in 2013 and beyond, not only will the quality of both live and on-demand video evolve, the processes will also continue to get easier.
And if the Cubs take the World Series, everyone, fan or not, will watch it live, and will be eager to watch it over and over again.
David Stubenvoll, CEO & Co-Founder ofWowza Media Systems, predicts what's coming in 2015 for the Online Video Industry
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.