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2013 Online Video Executive Prediction: MediaPlatform

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The format wars will continue to solidify around HTML5, with Flash as the goto backup for legacy browsers, live streams and enterprise environments. The business applications that began with live and on-demand presentations and then expanded to include “corporate-tubes” will continue to expand. Finally, the significance of mobile computing with respect to both video consumption and creation will be the most significant driver of the next generation platforms.

Historically, Windows Media dominated the enterprise while Flash dominated the Internet. With pressure to simplify, unify, expand support and improve the situation, many enterprises began supporting Flash when it began supporting multicast. When iOS exploded without Flash support, HTML5 began showing great promise as the potential unifier of the industry. Unfortunately, some very important abilities of Flash (i.e. multi- casting, live streaming, and camera capture and compression) are not even close to being speced and certainly not implemented in HTML5 yet.

With enterprises expanding their video initiatives, the demand for related technologies will explode. The role of video in arenas like marketing, education, training, corporate communications, and sales will become front and center, rather than an alternative format to consume.

Mobile devices are going to be a significant way that people will expect to discover, consume, create and possibly even manage video. In 2013, the next generation of mobile-centric video platforms will change the game. Once the barriers to creation and consumption completely disappear, the amount and demand for content will explode.

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