The format wars will continue to solidify around HTML5, with Flash as the goto backup for legacy browsers, live streams and enterprise environments. The business applications that began with live and on-demand presentations and then expanded to include “corporate-tubes” will continue to expand. Finally, the significance of mobile computing with respect to both video consumption and creation will be the most significant driver of the next generation platforms.
Historically, Windows Media dominated the enterprise while Flash dominated the Internet. With pressure to simplify, unify, expand support and improve the situation, many enterprises began supporting Flash when it began supporting multicast. When iOS exploded without Flash support, HTML5 began showing great promise as the potential unifier of the industry. Unfortunately, some very important abilities of Flash (i.e. multi- casting, live streaming, and camera capture and compression) are not even close to being speced and certainly not implemented in HTML5 yet.
With enterprises expanding their video initiatives, the demand for related technologies will explode. The role of video in arenas like marketing, education, training, corporate communications, and sales will become front and center, rather than an alternative format to consume.
Mobile devices are going to be a significant way that people will expect to discover, consume, create and possibly even manage video. In 2013, the next generation of mobile-centric video platforms will change the game. Once the barriers to creation and consumption completely disappear, the amount and demand for content will explode.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Brick Eksten, President & CEO of Digital Rapids, predicts what to expect for the online video industry in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.