One of the greatest challenges that content providers face today is the cost-effective delivery of an ever-increasing amount of multiscreen content. At Harmonic, we are deeply invested in nurturing new delivery technologies that promise to bring simplicity, efficiency, and high video quality to multiscreen workflows.
One such technology is the new HTTP streaming standard MPEG DASH. DASH offers a single delivery format for high-quality streaming of multimedia content over the Internet, and we believe it will be crucial in helping content providers bridge the gap from traditional broadcast to next-generation multiscreen services. Harmonic helped accelerate adoption of the standard by supporting the first live, public MPEG-DASH trial at the 2012 London Olympic Games with European broadcaster VRT, and powered the first commercial DASH deployment alongside Nagra and Abertis Telecom. Given the success of Abertis’ new service, we expect the number of DASH-based OTT multiscreen service deployments to dramatically increase in 2013.
On the horizon, the upcoming HEVC standard promises to lower bandwidth requirements by as much as 50 percent. This could potentially allow increased OTT offerings with flat bandwidth requirements, with great implications for the economics of multiscreen services.
We believe 2013 will see further growth and widespread adoption of multiscreen technologies, as these and other technologies allow operators to more cost-effectively roll out new OTT and multi-platform services.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Brick Eksten, President & CEO of Digital Rapids, predicts what to expect for the online video industry in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.