Traditionally, infrastructure that delivered premium video content was standardized, prepackaged and recycled every three to five years. Known colloquially as “big iron,” advances in video compression and statistical multiplexing decreased required bit rates enough with equivalent quality to justify a wholesale swap out of infrastructure. This perpetual investment was consistently offset and rationalized by savings in network capacity and video delivery infrastructure costs.
Those days are over now. The consumer shift to broadband-centric, multi-device content delivery is driving disruptive change across a complex landscape and requires the kind of scalability and interoperability that only software-based approaches can yield.
Adaptive streaming technologies are viewed as a more efficient way to achieve a video everywhere strategy. Open networks are being used in addition to closed networks to deliver next-generation video experiences. Content delivery networks and the cloud are augmenting traditional infrastructure for creation and delivery of media assets. New devices appear on the scene every few months to create yet another screen on which to deliver high quality content.
Next generation algorithms promising 50% bit rate reductions without sacrifices to overall quality are poised to enter the market with the adoption of High Efficiency Video Coding (HEVC/H.265). New and agile business models can’t be baked into an ASIC or a DSP without a willingness to wait 24 months for silicon that supports the latest standards. Big iron is a dead end road, unless you want to recycle your hardware every time change occurs. The video compression world is moving to software, as only software-based solutions can keep up with the increasingly rapid rate of technical change.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Brick Eksten, President & CEO of Digital Rapids, predicts what to expect for the online video industry in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.