Revenue growth is becoming more and more challenging for today’s Pay-TV providers. In addition to competing with each other, providers must contend with a growing army of online alternatives as well as rising program licensing fees.
To insulate their bottom lines from these trends, Pay-TV providers need to find ways to simultaneously deliver superior value to subscribers and drive revenue.
When consumers sit down in front of the TV, only 4% know what they’re going to watch. Also problematic is despite paying for hundreds of channels, most subscribers only watch 4-8 channels, eroding the perceived value of Pay-TV services.
Digitalsmiths predicts Pay-TV providers can increase VOD and premium content purchases by 2x, 3x or more by removing the walls around their content libraries and pushing relevant titles to their subscribers through personalized search, recommendations and browsing. Personalized discovery experiences also help subscribers rediscover the full value of Pay-TV services by making it easier for them to find TV shows and movies they’ll enjoy.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Brick Eksten, President & CEO of Digital Rapids, predicts what to expect for the online video industry in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.