OTT video has come a long way, and one could argue that today we find ourselves in the midst of a great OTT migration that is transforming how viewers absorb video content, up to and including content produced by traditional broadcasters who recognize that agility is critical to their survival. As Machinima's James Glasscock notes in this excerpt from a panel on OTT migration at Streaming Media East 2016, "If you look at all the major cable network groups and their earnings announcements over the past year or so, they've all reported losses. They're asking, 'How do we get back to that audience, that cord-cutter, cord-never audience, or whatever it may be?'"
NAB's Skip Pizzi discusses the licensing, commercial, and strategic impediments to broadcasts networks adding full-time streaming of all content as most radio stations have done, and how that trajectory might change.
Cisco's Paul Dashner discusses how content providers can improve on the broadcast experience through the usability and flexibility of how they deliver content to customers.
Vimond CEO Helge Hoibraaten argues that, as an industry, we're missing the point with OTT skinny bundles, aiming for incremental improvements over linear TV rather than anticipating what OTT viewers really want.
Vimond CEO Helge Hoibraaten and Jim Turner of trnrMedia outline the relative costs of adding subscribers and CDN infrastructure strategies for growing OTT services.
Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Jason Thibeault of the Streaming Video Alliance discusses survey results on millennial viewing habits for online and OTT video.
Streaming Media EVP Dan Rayburn discusses the shifting emphasis in the CDN market from delivering bits to providing a complete ecosystem.
Streaming Media EVP Dan Rayburn discusses why using multiple CDNs make sense for some content owners and not for others.
Plex's Greg Edmiston, HBO's John Narus, and Machinima's James Glasscock discuss the challenges of controlling and standardizing the user/viewer experience across the diverse device landscape.
V-Factor Technologies' Jeremy Bennington explains how content providers can monitor live video delivery in real time and ensure consistent quality across different encoding profiles.
Vimeo's Anjali Sud, StreamVPG's Scott Farb, and CME Group's Scott Szczurek discuss the latest marketing and branding content creation trends at Streaming Media East 2016.
Vimeo VP of Platform Marketing Anjali Sud discusses successful (and not-so-successful) strategies for building branding campaigns with on-demand online video.
Wowza's Ryan Jespersen outlines the workflow for streaming live 360° and virtual reality video from capture to ingest to stitching to delivery.
MP & Silva's William Mao discusses the pros and cons of opting for an ad-based VOD model vs. building a subscription service.
Frost & Sullivan's Avni Rambhia discusses issues with latency, bandwidth, user experience, encoding, reach, and quality facing content creators as they make the leap into live VR.
Streamroot's Erica Beavers makes the case for adaptive bitrate streaming and explains how to deliver the best possible user experience via ABR encoding.
Panelists from NBC, Flix, and comScore discuss which OTT business models will and won't work going forward, and whether or not you need scale to be successful.
Google's Serge Kassardjian, Whistle Sports' Brian Selander, and Recurly's Dan Burkhart discuss the challenges of differentiation in the OTT services market.
RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.
Should you be delivering HEVC? It depends on what you're delivering and who you're trying to reach. Frost & Sullivan analyst Avni Rambhia breaks down the key issues of sticking with AVC vs. migrating to HEVC in this clip from Streaming Media East 2016.
Panelists from Streaming Media, Beamr, Brightcove, Verizon, and Yahoo! discuss the balance between encoding quality and bandwidth at Streaming Media East 2016.
Twitter Manager of Content Strategy and Planning Nina Mishkin provides 3 strategic tips on how to leverage Twitter to get your videos seen, expand your reach, and grow your brand.
Once you've decided on the bitrates that you want to deliver, it's time to determine the best resolution for each one, from 360p on up to 1080p. Streaming Learning Center's Jan Ozer shows you how.
Streaming Learning Center's Jan Ozer explains how to choose data rates and resolutions for adaptive bitrate streaming to most effectively meet client expectations and end-user needs.