Video: What's Next for IP-Delivered Video?
How do major content companies plan to monetize IP-delivered video in the next few years? How can they maximize the revenue potential of their current and emerging content? How can they deliver the experiences that users want? In this excerpt from the "Business of Streaming Television" session at Streaming Media East 2016, panelists from NBC, Flix, and comScore weigh in on what's to come.
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Read the transcript of the clip above:
Jim Turner, trnrMedia: Where is IP-delivered video going to fit into the world of legacy and all of those things in the next 3-5 years, because beyond that who knows?
Chris Falkner, NBC: IP-delivered viewing of our content is going to continue to grow. I don't think anybody's going to pretend otherwise. For us, it's about how do you continue to monetize that. There's the content itself, so how many people actually watch the content, which for Netflix, may or may not even matter. They just care if you pay your subscription. Then there's how many ad impressions are you able to deliver, and what's the value of those. For us it's making sure that we continue to get the full value for our content as it moves from one platform to the other.
Ash Krick, iflix: The people want what they want when they want it, where they want it. More and more we're going to be seeing successful delivery of things when they're personalized. Obviously the internet is the easy way to do that. It's all about personalizing the experience.
Caroline Horner, comScore: The struggle will be to prove the value of, I don't mean to imply lesser, but the small content as it tries to aspire. I've seen some arguments recently that you don't need scale to be successful today, but certainly on the advertising realm, you do. If that's your business model, walking it up and measuring properly, that is your benchmark. It is, to me, everybody's still trying to be TV.
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