-->
Save your FREE seat for Streaming Media Connect this August. Register Now!

Video: What's Next for IP-Delivered Video?

How do major content companies plan to monetize IP-delivered video in the next few years? How can they maximize the revenue potential of their current and emerging content? How can they deliver the experiences that users want? In this excerpt from the "Business of Streaming Television" session at Streaming Media East 2016, panelists from NBC, Flix, and comScore weigh in on what's to come.

Learn more about IP video at Streaming Media West.

Read the transcript of the clip above:

Jim Turner, trnrMedia: Where is IP-delivered video going to fit into the world of legacy and all of those things in the next 3-5 years, because beyond that who knows?

Chris Falkner, NBC: IP-delivered viewing of our content is going to continue to grow. I don't think anybody's going to pretend otherwise. For us, it's about how do you continue to monetize that. There's the content itself, so how many people actually watch the content, which for Netflix, may or may not even matter. They just care if you pay your subscription. Then there's how many ad impressions are you able to deliver, and what's the value of those. For us it's making sure that we continue to get the full value for our content as it moves from one platform to the other.

Ash Krick, iflix: The people want what they want when they want it, where they want it. More and more we're going to be seeing successful delivery of things when they're personalized. Obviously the internet is the easy way to do that. It's all about personalizing the experience.

Caroline Horner, comScore: The struggle will be to prove the value of, I don't mean to imply lesser, but the small content as it tries to aspire. I've seen some arguments recently that you don't need scale to be successful today, but certainly on the advertising realm, you do. If that's your business model, walking it up and measuring properly, that is your benchmark. It is, to me, everybody's still trying to be TV.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Video: What are the Economies of Scale for OTT vs. Broadcast Video?

Vimond CEO Helge Hoibraaten and Jim Turner of trnrMedia outline the relative costs of adding subscribers and CDN infrastructure strategies for growing OTT services.

Video: The Future of CDN: An End-to-End Ecosystem

Streaming Media EVP Dan Rayburn discusses the shifting emphasis in the CDN market from delivering bits to providing a complete ecosystem.

Video: The Pros and Cons of a Multi-CDN Strategy

Streaming Media EVP Dan Rayburn discusses why using multiple CDNs make sense for some content owners and not for others.

Video: How Can Content Providers Deliver a Consistent Experience Across Devices?

Plex's Greg Edmiston, HBO's John Narus, and Machinima's James Glasscock discuss the challenges of controlling and standardizing the user/viewer experience across the diverse device landscape.

Video: Why Are Content Owners and Broadcasters Migrating to OTT?

Ooyala analyst Jim O'Neill and Machinima SVP James Glasscock discuss why content owners and broadcasters are recognizing the need to get on board with OTT in the face of cord-cutting.

Video: How Do You Achieve Consistent Quality for Live Streaming?

V-Factor Technologies' Jeremy Bennington explains how content providers can monitor live video delivery in real time and ensure consistent quality across different encoding profiles.

Video: Is Marketing Video Content Creation Trending DIY?

Vimeo's Anjali Sud, StreamVPG's Scott Farb, and CME Group's Scott Szczurek discuss the latest marketing and branding content creation trends at Streaming Media East 2016.

Video: How to Build Successful Branding Campaigns With VOD

Vimeo VP of Platform Marketing Anjali Sud discusses successful (and not-so-successful) strategies for building branding campaigns with on-demand online video.

Video: VR 360° Live Streaming Workflow

Wowza's Ryan Jespersen outlines the workflow for streaming live 360° and virtual reality video from capture to ingest to stitching to delivery.

Video: AVOD vs. SVOD: Which Delivery Model is Right for You?

MP & Silva's William Mao discusses the pros and cons of opting for an ad-based VOD model vs. building a subscription service.

Video: How Do You Achieve Consistent Quality for VOD?

V-Factor Technologies' Jeremy Bennington explains how to test for and ensure consistent quality in VOD delivery within each encoding profile.

Video: What Are the Challenges of Live VR?

Frost & Sullivan's Avni Rambhia discusses issues with latency, bandwidth, user experience, encoding, reach, and quality facing content creators as they make the leap into live VR.

Video: Why Adaptive Bitrate Streaming?

Streamroot's Erica Beavers makes the case for adaptive bitrate streaming and explains how to deliver the best possible user experience via ABR encoding.

Video: Are OTT Providers Fishing in the Wrong Pond?

Google's Serge Kassardjian, Whistle Sports' Brian Selander, and Recurly's Dan Burkhart discuss the challenges of differentiation in the OTT services market.

Video: How Acorn TV Grew Subscriptions Across Platforms

RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.

Video: Battle of the Codecs: AVC vs. HEVC in 2016

Should you be delivering HEVC? It depends on what you're delivering and who you're trying to reach. Frost & Sullivan analyst Avni Rambhia breaks down the key issues of sticking with AVC vs. migrating to HEVC in this clip from Streaming Media East 2016.

Video: Encoding for OTT—How Good is Good Enough?

Panelists from Streaming Media, Beamr, Brightcove, Verizon, and Yahoo! discuss the balance between encoding quality and bandwidth at Streaming Media East 2016.

Video: How to Tap Into Twitter With Mobile-First Content

Twitter Manager of Content Strategy and Planning Nina Mishkin provides 3 strategic tips on how to leverage Twitter to get your videos seen, expand your reach, and grow your brand.