-->
Save your FREE seat for Streaming Media Connect this August. Register Now!

Video: Key Considerations for a Viable OTT Offering

Learn more about personalization and OTT at Streaming Media's next event.

Watch the complete panel from OTT Leadership Summit, OTT102. Getting Over the Top--How to Build a Viable OTT Offer, in the Streaming Media Conference Video Portal.

Read the complete transcript of this clip:

Greg Ferris: I think we talk a lot about content being king, and it definitely is. But, as we see, all these various needs from different consumers and varying SVOD services coming to market. I think what's really important is that we understand context.

What you may need may be very different depending on where you are, who you are, what you've done in the past. Not just on that own service, so if we talk about, for example, Netflix, and their recommendation service, it effectively takes into account what else you've done on Netflix. When we look at it at Fandango I think we apply, ultimately, your entire moviegoing history and your taste, whether it was in theater or at home, to help us inform what we think you might like when we're streaming on FandangoNOW, for example.

But also, you have to take into consideration, is it a weeknight? Is it a weekend? Are you looking for short form? Are you looking for longform? I know, personally, on a Wednesday, I won't watch anything over an hour and a half. It just doesn't fit into my schedule.

So, understanding not only who your user is, but what modality they're in. Are they looking for something they can settle in to? Is it something that contextually also has to fit in with what else they've watched in the past? For example, again, we'll sell Avengers tickets at a very large volume in these past several weeks.

Over the two weeks from the time you bought that ticket, the time that you're actually seeing it in theater, your experience on FandangoNOW is different. We're featuring content from the MCU, so if you wanna get caught up on Infinity War, that's front and center. That might not be there if you didn't buy a ticket to Endgame.

So understanding the context and the modality of the shopper--in our case, since we're transactional--but of the viewer, is critically important and going beyond just the recommendations based on what you've done on that platform.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

How Niche OTT Services Reduce Churn

Best Ever Channels' Jonathan Barbato, TV4 Entertainment's Jon Cody, and Cinedigm's Erick Opeka discuss niche OTT customer-retention strategies in this clip from their OTT Leadership panel at Streaming Media West 2019.

How Can Niche OTT Providers Build an Audience?

TV4 Entertainment CEO Jon Cody, Shout! Factory SVP Gene Pao, and Ovation SVP William Marks discuss strategies for niche services increasing their reach in this clip from their OTT Leadership Summit panel at Streaming Media West 2019.

Do SVOD Market Changes Threaten Netflix, Hulu, and Amazon?

Didja's Jim Long and Digital Media Strategies' Josette Bonte discuss the impact of recent developments in the SVOD market in this clip from Streaming Media West 2019.

Can Niche OTT Services Survive Without Aggregators?

Dillon Media Ventures' Rob Dillon, Zendesk's Joe Jorczak, Didja's Jim Long, Brightcove's Mike Green, and Digital Media Strategies' Josette Bonte discuss the discovery challenges niche OTT services face in this clip from Streaming Media West 2019.

Video: Why Curation Is Critical in VOD and OTT

Tribune Media's Rob Dillon underscores the importance of making sure your content is curated, tailored to, and discoverable by your audience in this clip from OTT Leadership Summit at Streaming Media East 2019.

Video: Survey Says: How Consumers Are Using Video in 2019

Altman Vilandrie Director Jonathan Hurd reveals 2019 consumer video use survey results in this clip from his OTT Leadership Summit panel at Streaming Media East 2019.

Video: How to Generate Revenue from YouTube Live Streams

Mighteor CEO & Co-Founder Elizabeth Giorgi discussesYouTube Live monetization strategies in this clip from a Live Streaming Summit panel at Streaming Media East 2019.

Video: The Value of Quality Metadata and UX in OTT

XUMO SVP Product Chris Hall discusses the importance of gathering quality metadata to drive audience in OTT in this clip from an OTT Leadership Summit panel at Streaming Media East 2019.

Video: Hulu Defines Six Key UX Tenets for 2019

Hulu CTO Dan Phillips outlines Hulu's user experience goals for 2019 in this clip from his opening keynote at Streaming Media East 2019.