Video: How Personalization is Revolutionizing OTT
Learn more about ad insertion for live events at Streaming Media's next event.
Watch the complete video of this presentation from Streaming Media West, LS104: The New OTT Experience, in the Streaming Media Conference Video Portal.
Read the complete transcript of this clip:
Targeting Your Audience
Laura Delcor: Over the last couple of years, we've been hearing about personalization and targeting your audiences, understanding your audiences and using interactivity and those technologies that can jibe, or can make those interactions possible. So what we're seeing here is that, that personalization is going to its peak at the moment. When we add the use of data to personalize but we also add artificial intelligence technologies so that we can generate content metadata. So that we can either generate more content, for example, sports highlights specific to the players that you like, the teams that you like. Then it's when we're getting more interaction and that's where we see the hyperpersonalization that we're seeing at the moment. So that you can build dynamic offerings.
Luke Dyer: The business model fundamentally changes as well. So in typical OTT fashion, you kind of adopted the old process of, where do you make money? You either make that from subscription. You make that from transactions or you make that from advertising. And advertising was more kind of the common model that most of the digital natives adopted in providing shortform content, preroll interstitial advertising. But now even, especially in low-latency cases, especially in cases like gaming you have ways of rewarding producers through digital bits.
We'll go into the cryptocurrency type of applications, but there's lots of other applications that are starting to gain attraction or adoption, high-priced emojis, high-priced stickers. You know sort of these digital transactions, the exchanging of digital goods and digital worlds. It's kind of another model that especially is influenced by gaming, but I think is starting to reach into other mobile applications and mobile gaming environments that not just eSports is adopting. So I think that's pushing it, but other people are getting ideas from those types of applications.
Dailymotion VP, Programmatic & Strategic Partnerships Nola Solomon explains personalized advertising and presents a contextual targeting use case in this clip from her presentation at Streaming Media East 2019.
Dailymotion VP, Programmatic & Strategic Partnerships Nola Solomon explains best practices for OTT ad personalization in this clip from her presentation at Streaming Media East 2019.
SeaChange International SVP, Strategy Mark Tubinis demonstrates how to use enriched metadata in OTT personalization in this clip from Streaming Media West 2018.
SeaChange International SVP, Strategy Mark Tubinis discusses the difficulty of managing the data necessary to create personalized OTT experiences in this clip from Streaming Media West 2018.
Crunchyroll/Ellation EVP, Media & Entertainment Michael Dale discusses how to convert Ad-Supported OTT viewers to subscribers in this clip from OTT Leadership Summit at Streaming Media West 2018.
Ownzones CTO Aaron Sloman discusses how Ownzones provides value to its enterprise video clients through big data analytics in this clip from his panel at OTT Leadership Summit at Streaming Media West 2018.
contentwise VP, Technical Services Ronato Bonomini discusses OTT personalization strategies in this clip from OTT Leadership Summit at Streaming Media West 2018.
nanocosmos' Oliver Lietz and Google Cloud Media's Luke Dyer discuss many-to-many and other emerging trends in the OTT experience in this clip from their Live Streaming Summit panel at Streaming Media West 2018.
Sea Change International VP Marketing Kurt W. Michel discusses analytics- and AI-driven personalization in this clip from his presentation at Streaming Media East.
NewsOn CEO Louis Gump discusses how local news and other local content can thrive in the OTT mix despite the preponderance of competing channels in this clip from Streaming Media East 2018.
Disney's Kimberly Hicks and TBS/Turner's Karina Kogan discuss the key factors their organizations consider when prioritizing resource allocations and media app development for different OTT platforms.
NeuLion's Phil Green discusses how personalization can help content providers engage and keep OTT viewers and subscribers in this clip from Live Streaming Summit.
FOX Sports Go SVP Clark Pierce discusses the importance of user experience in delivering a next-level TV experience with TVE and OTT services, and suggests some effective ways to get there.