-->

Video: How Facebook Live Improves Discovery for Live Streams

Zack Coffman, head of content, distribution, and strategy at One World Studios, discusses the ways that Facebook Live enables his brand to get the word out about their live streams and increase discovery and concurrent viewership in this excerpt from a panel at Live Streaming Summit.

Read the complete transcript of this clip:

Zack Coffman: Our Facebook channel has 2.1 million fans, and when we go live, Facebook really helps with that. They'll ping pretty much anybody who hasn't opted out. They'll let them know that you're live, if they're on, but their app will also, if they've got notifications enabled. Their app will alert them that you're on, and that really helps with discovery, so we can get several thousand concurrent viewers when we do a show.

Obviously, we find that longer does better. They need time to discover. They need time to get into it. We have a network of broadcasters and moderators that we set up all around the world, like a news network, so that when something interesting is happening for our audience, they hit me or they hit up one of our editors, and they say, "Hey, I've got something. I want to go. Can I go?" We say, "Yeah, hit it." Then they'll go on.

We've got a consistent in-the-moment experience. It's must-view viewing, but now they've got the scheduling for Live-- they just opened up the API for that--so we're very excited to start actually saying, "No, at 11 on Sunday, we're going to be streaming at such and such a location." We haven't tested it yet, so we're not really sure how it's going to do, but I'm hoping because then that's promotable. Now we're a TV station.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Video: Best Practices for Content Syndication

Panelists from The Washington Post, Take One, and NBC Today discuss strategies for increasing discoverability through content syndication to Facebook Live and beyond at Live Streaming Summit 2017.

Video: How Does the Rise of Facebook Live Affect Other Streaming Platforms?

Tribune Media's Rob Dillon and Dailymotion's Claudia Page discuss the impact of Facebook Live and other ascendant social streaming platforms on their content delivery strategies.

Video: Facebook Live Rules to Live By

Jan Ozer discusses rules that apply when streaming to Facebook Live and other platforms in this clip from Live Streaming Summit 2017.

Video: How to Build a Niche Audience for Live Content

One World Studios' Zack Coffman explains how One World has cultivated audience for multiple niches for live streaming content.

Video: How to Manage Audience Interactions on Facebook Live

The Human Society's Chad Sisneros explains the specific steps and techniques his organization follows to encourage and reward user engagement with their Facebook Live broadcasts to maximize their impact.

Video: Producing The Bob Doyle Show for Facebook Live

Want to produce professional-quality episodic live programming for Facebook Live? Bob Doyle explains how he produces the weekly "Bob Doyle Show" using Telestream Wirecast.