-->
Register free and join us online from August 23-26 for Streaming Media Connect.

The Art and Science of OTT Recommendation Algorithms

Learn more about OTT recommendation and discovery at Streaming Media East.

See complete videos and other highlights from Streaming Media West Connect on Streaming Media's YouTube channel.

Read the complete transcript of this video:

Eric Schumacher-Rasmussen: Michelle, what are you seeing as you talk to services in the industry and technology providers, in terms of improving the types of recommendations that are delivered to viewers and helping them find the content they want to watch?

Michelle Abraham: Well, definitely, using some sort of algorithms recommendation engine a part of most services and Jon and Peter are right in that. Oftentimes, there are reasons for what's shown at the top. There's all of the analytics that support that, there are business reasons for recommending certain shows over others that don't necessarily factor into what the consumer has actually watched in the past. So, you do find that there's a desire to promote new content, whether it necessarily fits with what the consumers watched or not. So using a recommendation engine and it's algorithms has really become, to a certain extent, an art as much as a science in making sure that you are pleasing the viewers as much as possible. As a service provider, you have business reasons for recommending certain things--new titles that you want to promote, things that maybe you're getting paid to promote, or original content.

But also, it needs to be mixed in with what fits in with what the consumers want to watch. Recommendations are getting very sophisticated based on time of day so that they know that the viewer, in the middle of the morning might tune in to a certain type of content. Whereas in the evening they would be tuning in to something different. So, a lot of sophistication, but the super-aggregators then need recommendation engines that are that much more sophisticated because they're dealing with that many more services, that much more content.

Eric Schumacher-Rasmussen: Of course, early on in the COVID pandemic crisis, when more stay-at-home orders were in effect in more states, we saw that the old reliable day parts in terms of viewing in the morning, late morning, early afternoon, et cetera, were getting flattened, right? That people were viewing content all throughout the day, and the types of content they were viewing were not as predictable as they had been for a while. And so algorithms and recommendation engines have to work to keep up with that.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Know Your Audience: Understanding the 'Who, What, and How' of OTT Streaming

Launching an OTT service and app is just the beginning of a long journey to know, nurture, and grow your streaming audience

Will Remote Production and Cloud Distribution Become the New Norm?

TAG's Peter Wharton and HBO's Euan McLeod discuss the rise of remote production and cloud distribution and whether they're hear to stay in this clip from Streaming Media West Connect.

Where Will New Content Come from in the COVID Era?

HBO's Euan McLeod and S&P's Michelle Abraham offer two perspectives on how the pandemic has affected content production and its current and coming impact on OTT viewers in this clip from Streaming Media West Connect.

How OTT Services Are Monetizing Content

Hub Entertainment's Jon Giegengack discusses what recent surveys have revealed about the evolving OTT market and which monetization models are working with today's viewers.

How OTT Discovery and Recommendation Changed in 2020

Hub Entertainment's Jon Giegengack and TAG's Peter Wharton debate the limits of OTT recommendation engines in an era of super-aggregation in this clip from their Streaming Media West Connect panel.

AVOD on the Rise

S&P Senior Research Analyst Michelle Abraham breaks down the state of the ad-supported streaming market in 2020 and 2021, where the bottom is dropping out and where the dollars are coming from in the areas that are thriving and reviving.

Top OTT Trends Coming in 2021

TAG Video Systems' Peter Wharton and Hub Entertainment's Jon Giegengack, and forecast OTT's future in this clip from Streaming Media West Connect.

Pros and Cons of Mixing AVOD and SVOD

Roku's Mike Gamboa and VUDU's Mark Young discuss the pros and cons of OTT services that use hybrid monetization models.

How the Pandemic Will Change Media

Hub Entertainment Research's Jon Giegengack reports survey findings on how media, TV, and OTT consumption and cord-cutting trends have changed during the COVID-19 pandemic in this clip from Streaming Media West Connect.

When Will Ad Revenues Recover?

Axios Media Reporter Sara Fischer projects how local and national advertising as well as specific ad verticals will fare in 2021, as the lingering effects of the pandemic persist, and how that will affect the streaming and OTT markets.

The State of VOD Monetization

Axios Media Reporter Sara Fischer provides the lay of the land for VOD monetization in late 2020 and beyond, including the rise of FAST services and the resurgence of free OTA.

How COVID-19 Has Changed Streaming Consumption and Viewer Behavior

Roland Martin of Roland Martin Unfiltered, Roku's Tim Natividad, and PADEM Media Group's Allan McLennan discuss the shift in content viewing patterns ushered in by COVID-19 stay-at-home orders, and how it will inform OTT personalization going forward in this clip from Streaming Media West Connect.