Save your FREE seat for Streaming Media Connect this August. Register Now!

Localization and the Future of the Streaming Ecosystem

Streaming localization is not just about delivering content to multiple regions; it’s about “opening up the world,” according to Quincy Olatunde, VP, Products Direct-to-Consumer, NBCUniversal/Peacock TV, who explains why he believes streaming localization is so critically important in this clip from his Streaming Media Connect 2023 keynote conversation with Media Universe Cartographer Evan Shapiro, CEO, ESHAP.

“When you look out across the ecosystem now, sitting from that kind of crossroads of product, data, content, business models, that kind of global look, what excites you most?” Shapiro asks Olatunde. “What are the landmark achievements that you expect to come out in the next couple of years, or the new products that you think are going to launch, or new content that you think is going to light the world on fire?

Olatunde cites localization as one aspect he is most excited about. “Not just only…from the local [perspective], but the education that brings along with it, really opening up the world. The more you understand communities, cultures, and groups, the more tolerant you become. The more tolerant we become, the better our laws are to be more inclusive, and that's one of the things that I love about media,” he says. He emphasizes that during the pandemic, the consumption of “mindfulness content” increased. “You've got masterclasses that are happening, teaching people about different cultures, how filmmaking is happening with different cultures, how different idiosyncrasies affect different things. Again, that is what I'm excited about the opportunity. I'm a third culture kid, so growing up in different countries and stuff, so that is a passion for me.”

“I love that! ‘Third culture kid,’” Shapiro says. “We've talked about this before, but explain that really quickly.”

“A third culture kid is a kid who grew up or partly grew up in diverse cultures in different countries,” Olatunde says. “I'm Yoruba, so I was partly [from] Nigeria and also England [and] schooled in the States.”

Shapiro says, “And that culture collision is going to wind up being an important part of the conversation on a moving forward basis.”

“Right,” Olatunde says. “It’s where the world is going.” He mentions that it was very important to his parents that he and his brothers were in a position to “navigate that and have more tolerance with different cultures, with different people…and that's where we are going. So technology is helping us advance with lightning speed."

Learn more about a wide range of streaming industry topics at the next Streaming Media Connect in November 2023.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

The State of FAST Markets: Europe vs. US

It's well-established that the FAST market matured in the US years earlier than in Europe and other parts of the world. But as the European market grows, is it evolving along the same lines as the US market, and are there lessons in where the US market stumbled that inform FAST strategy in Europe? Streaming Made Easy newsletter author Marion Ranchet and ESHAP's Evan Shapiro discuss the state of the FAST ecosystem in Europe in this clip from Streaming Media Connect 2023.

Why Doesn't the M & E Industry Embrace New Ways of Thinking?

Are media and entertainment executives listening to the wrong people, and not bringing younger and more diverse voices into the conversation, and is it holding the industry back? While valuing the expertise of boardroom inner circles, are there ways to expand the table to encourage more forward-looking thinking? Peacock TV VP Quincy Olatunde and Media Industry Cartographer Evan Shapiro debate these issues in this clip from their keynote at Streaming Media Connect 2023.

Will Linear Broadcast Be Dead in 2 Years?

Netflix co-founder Reed Hastings has infamously (and possibly even repeatedly) made the claim that linear broadcast will be dead in the water within two years. How does a panel of media industry streaming experts respond to that claim? Rob Dillon, Head of Digital Product, Straight Arrow News, Eric Bergner, Partner, Manatt Digital and Technology Transactions, Manatt, Phelps & Phillips, Michael Nagle, GM of Streaming, Gannett/USA Today, Johan Bolin, Chief Business Officer, Media & Broadcast, Agile Content, and Corey Smith, Senior Director, Advanced Production Technology, CBS Sports Digital, Paramount, debate Hastings' controversial claim in this clip from their Streaming Media Connect 2023 panel.

Why Broadcast News Dragged its Feet on Streaming

Why were news broadcasters so slow to adapt to streaming, leaving it to play catch-up in recent years? Paramount's Corey Smith, Boston 25 News' Ben Ratner, Straight Arrow News' Rob Dillon, and Manatt's Eric Bergner discuss in this clip from their panel at Streaming Media Connect 2023.