Save your seat for Streaming Media NYC this May. Register Now!

Has the Pandemic Accelerated AVOD's Growth?

See more videos like this on StreamingMedia.com.

Learn more about AVOD and FAST at Streaming Media West 2021.

Read the complete transcript of this clip:

Chris Pfaff: It's an interesting thing, because I think you probably have quite a bit of data on where FAST is going, particularly in the U.S. Do you think that this pandemic period--is it just a perfect storm or do we think that people are really looking to address audiences without charging them and possibly adding to their budget more or decreasing their budget?

Srinvasan KA: Totally, Chris. Certainly, the pandemic has accelerated the entire AVOD/FAST trend. I was reading a recent Omdia report that talks about 200 million viewers today in the U.S. domestic for AVOD on a monthly basis. So it's dramatically grown in terms of viewership across the board. And it's a flywheel approach. You see that there was lot more content coming in, a lot more connected TVs being sold, a lot more advertising dollars following that, and hence that's bringing in more investment into content. As Nick was talking about earlier, it was about getting content that was not available on cable TV through FAST.

Now it's actually mainstream content coming in. Some of the biggest cable networks are coming in, jumping onto the FAST bandwagon, building either single IP channels focusing on specific shows or a larger portfolio based on specific sub-genres. That's happening in a big way. Platforms are starting to build a lot more again, to Phillip's point, a lot more original programming content as well. So, huge transformation happening. We saw, as a company, our viewership grow by about two and a half times just last year over the previous year. It's been a fantastic growth across the board, overall.

Chris Pfaff: That's pretty astonishing. And by the way, I think that was probably Kedar Mohite's report from Omdia that you cited. So, shout out to Kedar.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Does Ad-Supported Streaming Actually Cost You More?

About one-third of users of ad-based streaming services click on and subsequently purchase items, according to Parks Associates. So maybe subscription is cheaper in the long run?

Why Ad-Supported Streaming Models are Here to Stay

Viewers are flocking to FAST and AVOD services like Tubi and Pluto TV, with 55% of U.S. consumers watching at least one ad-supported OTT service. Maybe commercials aren't so bad after all?

Has FAST Reached Critical Mass?

With Tubi projecting $1 billion in revenue in 2021, smart TVs taking center stage, and the number and reach of FAST (Free Ad-Supported TV) channels growing rapidly, FAST's potential for engaging and drawing viewers at broadcast-like levels seems more likely than ever, predicts Xumo's Anthony Layser.

How Will Streaming Services Monetize to Compete?

Streaming advertising took off in 2020, but research shows that users will pay to avoid ads, or just ignore them. So how can ad-based OTT services stay in the game?

Growing FAST Channels in a Crowded Market

Redbox' Chris Yates, Revry's Damian Pelliccione, and tech media consultant Chris Pfaff discuss the challenges of reaching an expanded audience in the competitive Free Ad-Supported Streaming (FAST) market in this clip from their panel at Streaming Media East Connect 2021.

Is Your FAST Channel Worth Launching?

DISH Media's Andrew Tint and Redbox' Chris Yates discuss the challenges of launching a free ad-supported streaming TV (FAST) channel in an increasingly fragmented and crowded OTT marketplace at Streaming Media Connect 2021.

AVOD on the Rise

S&P Senior Research Analyst Michelle Abraham breaks down the state of the ad-supported streaming market in 2020 and 2021, where the bottom is dropping out and where the dollars are coming from in the areas that are thriving and reviving.

Emerging Trends in AVOD and SVOD Consumption

Strategic Consultant Sherry Brennan forecasts the near future of OTT services and how consumers will use them in this clip from Streaming Media East Connect 2020.

Has the Age of AVOD Arrived?

Dillon Media's Rob Dillon, Brightcove's Mike Green, Didja's Jim Long, Zendesk's Joe Jorczak & USC's Josette Bonte discuss the surprising resurgence of advertising-based VOD in this clip from Streaming Media West.