Emerging Trends in AVOD and SVOD Consumption
Watch the complete panel from Streaming Media East Connect, "Is Too Much Choice No Choice at All?" on the Streaming Media YouTube channel.
Learn more about OTT at Streaming Media West 2020.
Read the complete transcript of this clip:
Sherry Brennan: To the extent content continues to be so widely distributed across such a large number of services, consumers are going to continue to want access to more of them. I think money is a factor. So of course, at a lower income level, people will constrain their choices. But if you include the AVOD services in the mix, I think that people are going to be accessing as many of those as they need to find content. They want to watch.
Nobody's mentioned YouTube yet, including me. But I think young people like my son, who is 15, he would consider YouTube an AVOD service. Yesterday, we were looking for something to watch while we were having dinner, and he asked if we could turn on YouTube and watch all the episodes of a particular YouTube creator that he likes.
I said no, because I didn't want to watch that particular content. But for him, that is a naturally occurring thought. To me, it isn't. I don't think of YouTube as, as a place to go to watch what I consider to be TV, but he does. So I think that's, that's one where I don't even know how you classify that, is that one service or is that a million services? I do think we're going to start to see bundling happen with AVOD, SVOD, and other digital services. I think that is going to be something that happens and that people won't necessarily think about how many they're subscribing to, or accessing for content. They will go to an aggregator and they will start there and look for content that they care about as opposed to looking just at Netflix or Hulu, et cetera.
Netflix's "Ozark" led the SVOD original content pack in 2020 with 30 billion minutes viewed, in a year when the average U.S. household subscribed to four streaming services. 2021 looks even bigger.
fuboTV's Geir Magnusson, Sinclair's Michael Bouchard, Reality Software's Nadine Krefetz, Eyevinn's Magnus Svensson, and Verizon's Darren Lepke discuss SSAI best practices in this clip from Streaming Media East Connect 2020.
Verizon's Darren Lepke and Streaming Media's Nadine Krefetz discuss the importance of efficiency, cost, metrics, and ad partnerships in OTT integration in this clip from Streaming Media East Connect 2020.
New research shows one in four Americans ages 18-34 have canceled a subscription service in favor of using a free service in the past few months, with 37% also stating that they would try a streaming service with ads to watch something new
FandangoNOW's Rema Morgan-Aluko, fuboTV's Geir Magnusson, Sinclair's Michael Bouchard, and Eyevinn's Magnus Svensson discuss best practices for integrating OTT components and platforms in this clip from Streaming Media East Connect 2020.
Verizon's Darren Lepke, fuboTV's Geir Magnusson, and Reality Software's Nadine Krefetz discuss the present and future of OTT in this clip from Streaming Media East Connect 2020.
How can OTT services make it easier for consumers to find the content they want? More aggregation? Cross-listed recommendations? Sherry Brennan and Randa Minkarah discuss at Streaming Media East 2020.
Intertrust's Ali Hodjat discusses where OTT piracy is happening now, how anti-piracy companies are counteracting it, and what remains to be done to root out the problem in this clip from Streaming Media East Connect 2020.
Resonance AI's Randa Minkarah and strategic consultant Sherry Brennan speculate on OTT's next new normal in this clip from Streaming Media East Connect 2020.
Intertrust's Ali Hodjat discusses how surging traffic and heightened content protection have affected OTT performance over the last three months in this clip from Streaming Media East Connect.
Critical survey data on OTT consumption from Altman Vilandrie's Matt Rivet, with additional analysis from strategic consultant Sherry Brennan at Streaming Media East Connect 2020.