-->
Cast Your Vote in the Streaming Media Readers' Choice Awards. Voting Closes Oct 4!

Channel Options for Content Delivery

See more videos like this on StreamingMedia.com.

Learn more about live linear and OTT at Streaming Media West 2021.

Read the complete transcript of this clip:

Jeff Allen: You've got some content. You're a content provider officially. Now, you've got a lot of options. I'm going to give us some categories, and let's all agree on some definitions of these things as we talk about them today, because there are a lot of acronyms, there are a lot of different options and terms thrown around. So it's important that we all agree about what we're talking about when we're talking about it. I threw linear up here, because we're ShortsTV and we are first and foremost, a linear channel distributing through what we call traditional television, where there's a schedule that is programmed and delivered to an audience at a certain time by radio waves, cable, or satellite. The example I put here is DirecTV, where you can find ShortsTV delivered by satellite.

When we talk about OTT--meaning over the top--we can use this term in a lot of ways, but usually it's used to talk about SVOD (subscription video on demand) AVOD (advertising-based video on demand). This is when a channel is offered directly to viewers via an application. This can be a web application, a mobile application, or digital media players, like your Roku device or your Amazon Firestick or a gaming console, or any sort of new, smart TV that's plugged in like a Samsung or Vizio TV.

Then there's what is also SVOD or Linear, but we're going to call Branded Area. And if anybody has a better term for this, I'm happy to put it up for debate, but these are the offerings that you get through prime video channels, where your channel is in sort of a walled garden and offered as an add-on channel within another channel ecosystem. The most popular is probably Amazon Prime Video channels.

And then, of course, all the rage right now is FAST, or Free Ad-Supported Television. This is streamed from a platform with an integrated dynamic ad insertion technology. Pluto TV, who has a representative on this panel, is a leader in this industry right now.

I through "Social" on here in quotes, because it is often forgotten about, but it really is part of the whole. And this is representing your channel through a smaller version of your channel through the normal platforms where video is being consumed. And it plays an important role, especially when you're trying to get discovered by getting your messaging out there to consumers.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Dutch Team Launches CDN Alliance

The new industry alliance sets out to bring industry competitors together to work on common challenges, as well as be the "voice" of the content delivery industry for the world. The alliance launched this week, and is open for new memberships for both individuals and organizations.

How COVID Accelerated Media's Inclusion Revolution

Laugh Out Loud Network President & COO Thai Randolph discusses the impact of the pandemic and the events of the last year on the OTT space, including a revolution of representation in popular media, and an increased media savviness among viewers who are making their voices heard as never before, as well as the surprising rise of AVOD and FAST platforms and channels.

Fastly Outage Exposes Fragility of the Internet

The edge cloud delivery service identified a "service configuration" that triggered disruptions that took down HBO Max, Hulu, Twitter, Spotify, and more. Services began coming back online within an hour.

How Live Linear Has Changed OTT

Crackle Plus's Darren Olive discusses the channel's strategic approach to live linear and leveraging of OEM relationships in this clip from an OTT panel at Streaming Media East Connect 2021.