Biggest Challenges of Moving from On-Prem to Cloud Video Workflows
While the pandemic created a unique catalyst for accelerated cloud adoption, its integration into on-prem workflows has not kept up the same pace. There are two key issues that have impacted full cloud on-prem integration. One concern is latency and other performance differences compared to the faster physical on-prem setups. The other concern is that business purchasing procedures often remain tied to lengthy RFP and POC processes which made sense for expensive hardware systems but are no longer necessary for the shorter-term use of cloud-based services.
“We haven't seen the business mentality shift to the cloud era,” says Jon Finegold, the CMO of Signiant. “There are these old processes in place that were designed for a hardware era that haven't yet been adapted. And I think that's going to continue to be weird in this hybrid world.”
Corey Behnke, Producer and Co-Founder of LiveX, agrees with Finegold. “You're seeing products with control of where your customers are spending money, and you want to make sure you build UI and UX that allow them to utilize the business model in a way that's smart,” Behnke says.
Mike Savello, Vice President of Sales at LiveU, also emphasizes the issues of technological performance of cloud products versus on-prem workflows. “I think the biggest challenge is comms,” Savello says. “You can't really do comms very effectively through the cloud today in a way that works efficiently for your audio team in general. There's a lot of parts of your production environment that haven't completely migrated to the cloud yet.”
Ben Ratner - Live Operations Manager, CNN, Warner Bros. Discovery, remarks that “There's the expectation for people like me who worked in physical, on-prem stuff prior to getting the opportunity to work in the cloud, where I expect things to look perfect in real-time--no frame latency between when I press a button and when I see something happen on a screen. So I don't think that will be a deterrent, but I'm not sure how physically possible it is to resolve this, just because of the amount of time it takes for things to go around the internet and come back to you.” He jokes that, “We need alternate physics.” In his view, “We're five years away from having all of these pieces work a lot better than they currently do.”
Mike Savello isn’t quite as doubtful about the speed of cloud progress as Ratner. “I don't know about the five years,” he says. “I think things will keep getting better for sure, whether they get to the 'Ben Ratner necessary' level in the next couple years, I don't know.”
“I want a lot of things!” Ratner says with a smile.
Despite the differences in perception of how well cloud technology is presently positioned for on-prem workflows, it is clear that the cloud has already been a major influence on the ways that producers view hardware purchases and usage, along with a general acknowledgment of the necessity of adapting to cloud usage from a business and user experience perspective. With the cloud, “You can kind of light things up quickly, test them, use them, and adapt much more quickly,” Finegold remarks. The biggest challenge for producers at this time is finding effective ways to sync their business and production practices to the constantly evolving agility of cloud technology.
Learn more about cloud production at Streaming Media West 2022.
Watch full-session videos from Streaming Media East 2022.
Should all streaming production operations be shifting to the cloud to take advantage of the scalability, flexibility, and economic benefits of cloud streaming workflows? Or does on-prem still have its time and place? Telestream's Richard Andes, EY's Waseem Ahmad, and IntelliVid Research's Steve Vonder Haar debate the pros and cons of cloud vs. on-prem in this clip from Streaming Media Connect 2023.
What are some of the primary factors that drive the decisions to move streaming workflows to the cloud versus remaining on-prem? Eric Schumacher-Rasmussen, Chair, Streaming Media Conferences, and CMO, id3as, talks with leading industry figures from Live Sports TV, Paramount/CBS Sports, and Warner Bros. Discovery about the wide range of variables driving cloud migration within their organizations.
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Rema Morgan-Aluko talks about the ways her teams at Fandango, Vudu, and Rotten Tomatoes have developed unique methods to consolidate both short-form and long-form workflows across platforms while also optimizing speed, quality, and costs.
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Effectively evaluating cloud broadcast services entails several essential considerations. Ben Ratner of CNN/Warner Bros. Discovery, Jean Macher of Harmonic, and Megan Wagoner of Vimond discuss their experiences and offer advice on how to find the perfect cloud broadcast service for your needs
Chris Knowlton of Panopto talks about the sophisticated ways that pioneering elearning customers have led by example to quickly improve automated lecture capture and streaming with Microsoft Teams and Stream
Donald Guzauckas Jr. of HB Live talks about the best ways for event technical teams to set up and prepare for the unique network, video, and audio challenges for virtual and hybrid conferences during these unpredictable times
Migrating video infrastructure to the cloud is no simple undertaking for government organizations, schools, and other institutional environments, and even though cloud infrastucture is becoming more mainstream, it's not always the way to go. DiscoverVideo CEO Rich Mavrogeanes discusses some examples of government clients and institutions that have gone in different directions on cloud, vs. on-prem, and why they made the choice they did.
LiveU VP of Sales discusses how LiveU is enabling the evolving trend toward multicam mobile, REMI, and cloud production using bonding-based workflows in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.
CNN's Ben Ratner, LiveX's Corey Behnke, LiveU's Mike Savello, and Signiant's John Finegold discuss the benefits of shifting to remote and cloud video workflows from traditional on-prem production, discussing what they did and why it worked in this clip from Streaming Media East 2022.
Streaming Media Contributing Editor Tim Siglin and CNN Operations Manager discuss the persisting benefits of cloud and hybrid production as practiced at CNN in this interview from Streaming Media East 2022.
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