TubeMogul: Pre-roll Video Ad Sales on Exchanges Are Booming
TubeMogul, a media buying platform for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventory sold over exchanges.
Sales are booming with a 35 percent, month-over-month increase, says Keith Eadie, senior director of marketing, citing his company's industry study. Eadie also explained the transparency and precise placement opportunities that his company's exchange offers ad buyers.
In 2012, Eadie says, TubeMogul will grow with pre-roll video ad sales on connected televisions, mobile browser and mobile app delivery, and more granular audience targeting metrics.
Beet.TV spoke with Eadie yesterday in the Beet.TV studios.
Scroll down for the video, courtesy of Beet.TV.
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