Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick

While mobile video use is taking off, mobile video advertising is still catching up. To help advertisers incorporate video into their ads in a way that enhances the user experience, Google announced three new video ad formats from DoubleClick, its ad-serving subsidiary.

Video Cue Points. With this format, brands can create interactive video ads that look and respond like VPAID, except that the video runs in a display ad on mobile devices. By using the Video Cue Points component, Google says, advertisers can shorten development time from two to three weeks to three to four hours.

Teaser Reels. Sometime in mid-July Google will debut this mobile format which lets brands create an HTML5 display ad with an autoplay video teaser. The viewer sees a teaser video on a mobile web page, then has the option to click to see the full video.

App Templates. Google is now offering starter templates for in-app mobile video ads. It offers this expandable HTML5 video component as an example. It was created by Think Jam to promote The Hobbit: The Battle of the Five Armies. See more at this template database.

Finally, to help test those mobile ads, Google has created Creative Preview, now available in the Google Play store. This app lets developers test ads on their Android devices. An iOS version is in the works.

Troy Dreier's article first appeared on OnlineVideo.net