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The VR Society and AMD/Radeon Present 'VR in the Sky,' the First Immersive Content, Tech, and Distribution VR/AR Educational Conference for the Media and Advertising Industries

After the success of "VR On The Lot," The VR Society's next step in the rollout of VR and AR technologies is in the brand and media communities. So today The VR Society and AMD|Radeon announce VR In The Sky—the first VR/AR conference created solely for the advertising, branding and media professionals focused on VR strategy, content, distribution and monetization. It will also include content premieres and presentations in VR/AR/MR and 360. VR In The Sky will be held in New York City on July 12th and 13th at Time Inc.'s headquarters in lower Manhattan, with an opening night VIP reception at the top of One World Trade Center.

In an effort to stay ahead of their competitors, businesses are turning to VR and AR to give their customers a unique and immersive experience. VR In The Sky is designed to educate the business community on the state of the industry and viable business solutions.The two-day event will feature presentations and conversations with key executives and decision makers from leading companies across the industry. Panels for the conference include: The State of the Industry, Immersive Advertising, Studio Presentations, Ad and Brand Case Studies, Technology Announcements, Distribution and Monetization (mobile & PC), Writing, Pre-Production, Pre-Viz and Production (Live Action and Game Engine), VROI - VR Investments, Industry and Consumer Research, Immersive End-to-End Solutions, and Budgeting with presentations by Time Inc./LIFE VR, AMD, Unity, HP, Intel, Sony and the NYC Mayor's Office of Media and Entertainment. 

"VR and AR will change the way many of us learn, work, play and shop. The technology is moving quickly, and our learning needs to keep pace," said VR Society President, Jim Chabin. "VR in the Sky is a rare chance to connect brands with content creators, tech experts and consumer researchers.

Presenting Sponsor for VR In The Sky is AMD/Radeon. Time Inc.'s LIFE VR is a presenting media sponsor and Dell is a co-presenter. Additional sponsors include HP, Intel, Sony, Sony Music and Unity as gold sponsors. VRC is the presenting sponsor for the "Reality Fronts." Silver sponsors include: CausePlay/360 AdSpots, Ketchum, Koncept VR, LOOT Interactive, Oculus and StoryTech. Bronze sponsors are Magid, The Foundry and VR World. VR In The Sky is presented in association with Advertising Week, iab, NATPE and the NYC Mayor's Office of Media and Entertainment. 

"Though we've been entrenched in VR for a couple of years now at AMD, we are steady in the belief that VR is a pivotal immersive technology that will change the world," said Roy Taylor, CVP AMD Radeon.  "VR in the Sky is slated to be one of the most important industry VR events of the year.  Because it's not only an exciting innovation but a true growth opportunity for many companies, widening knowledge about VR should be a priority for many executives - this event provides that platform."

For additional information about VR In The Sky go to www.vrintheskyny.com

A select number of covering press passes are available upon request.

About AMD

For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies  the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD)  websiteblogFacebook and Twitter pages.

About The Advanced Imaging Society and The VR Society 

The Advanced Imaging Society and The VR Society were founded as a non-profit organization by major Hollywood studios and top technology companies to advance the arts and technologies of 3D, HDR, VR, AR and 360-degree content for professionals active in entertainment, media and marketing. Members include 20th Century Fox, AMD, Barco, Cause Play/360 Ad Spots, Create Advertising Group, Dell, Discovery Communications, Dolby Laboratories, DreamWorks Animation, Factory 42, Fathom Events, Fraunhofer, Global 3D Media Holding, HP, HTC Vive, Intel, Ketchum, Koncept VR, Legend, LIFE VR, LOOT Interactive, Lucid Dreams Productions, MGM, Marvel Studios, Nokia Technologies, Oculus, Pixar Animation Studios, Royole Corp., Sony Entertainment, Sony Music, Starbreeze Studios, Stereo D, StoryTech, StreamTV Networks, Technicolor, Unity Technologies, Universal Studios, V-Nova, Verve, Virtual Reality Company, Walt Disney Studios, Warner Bros., and Xperi.

Industry Announcements's article first appeared on OnlineVideo.net

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