The New York Times Shows How to Build a Chromecast Application
The old gray lady isn't just about text anymore. For years the New York Times has been creating excellent online video, and now it lets viewers watch that content on their living room TVs. At the recent Streaming Media West show in sunny Huntington Beach, California, Maxwell Da Silva, director of video technology for the Times, shared the lessons he and his team learned creating the Times Chromecast application.
For brands starting out with multiscreen apps, Chromecast's helpful guidelines make it a smart first step.
"One thing that was quite interesting at the New York Times when we started to build the Chromecast application was we had talks with many vendors and the design guidelines in other OTT is not that clear," Da Silva said. "Chromecast is a relatively new OTT device, and they have pretty good design standards and guidelines, and how you should build your app and how all the components should interact. The main goal when you start to think about Chromecast and build an app is the remote, it's your application, so if you're in the Chrome tab, your interface in the browser will be controlling the device."
For more instructions on building a Chromecast app, watch the video below and download Da Silva's presentation.
HOW TO: Building a Chromecast Application
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