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Simplifying Rich Media Communications

Cisco Provides:
The Cisco Application and Content Networking System (ACNS) Software enables organizations of all sizes to help reduce costs, drive productivity and increase revenues by extending strategic applications from the data center to the branch. Cisco ACNS Software combines the technologies of demand-pull caching and pre-positioning for accelerated delivery of streaming media, and runs on Cisco Content Engines, Content Distribution Manager (CDM), and Content Router hardware platforms. Together, these intelligent hardware and software components provide:
-Content-edge delivery using the Cisco Content Engine appliance or Cisco Content Engine network module to help avoid WAN congestion by storing and delivering content at the network edge.
-Central management of media distribution and remote devices using the Cisco CDM appliance and Cisco Works software suite.
-Content routing capabilities using the Cisco Content Router appliance for HTTP routing and using the Web Cache Control Protocol (WCCP) embedded in routers and switches with Cisco IOS® Software.

MPI Provides:
Media Publisher was designed to bring all pieces of a rich media solution together, including streaming formats and protocols as well as delivery and storage mechanisms, while adopting a process-driven workflow that includes creating/aggregating, packaging, distributing, presenting and reporting.

Create and Aggregate: Help simplify the capture, gathering, and broadcasting of content, allowing simultaneous use of multiple encoders and formats, and creating immediately deployable archives for video-on-demand.

Package: Easily organize and manage live and existing on-demand content, bundle relevant metadata, assign viewer access rights, and apply security, network distribution, and business rules.

Distribute: Help to cost-effectively and seamlessly distribute to user-specified edge caches, such as Cisco Content Engines (CEs), to support a distributed architecture for multi-site deployments and control exactly where and when content should be directed.

Present: Intelligently present relevant content on the desktop using a dynamic web portal engine, either stand-alone, or in conjunction with an enterprise portal solution, and any media player.Report: Provide a range of report formats on media usage, viewer activity, and program popularity, aggregating data from the edge caches (Cisco CEs).

By streamlining the process and removing technical complexities, Media Publisher is designed to allow IT to hand off the day-to-day management and publishing of rich media to the business users themselves, thus helping to drastically reduce manual intervention while retaining overall IT control. As a result, customers can easily and cost effectively adopt rich media publishing while enjoying the business benefit of improved communication throughout the enterprise.

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