-->

SME 2018: Streaming Video Alliance's Jason Thibeault Talks Machine Learning and Content Delivery

Learn more about the future of content delivery at Streaming Media's next event.

Read the complete transcript of this interview:

Tim Siglin: Welcome back to Streaming Media East 2018. I'm Tim Siglin, contributing editor with Streaming Media Magazine and Founding Executive Director of the not-for-profit Help Me! Stream. Today, I've got with me Jason Thibeault, although we call him JT, who's the Executive Director of the Streaming Video Alliance. Bring us up to speed on what's gone on in the last couple months with you all.

Jason Thibeault: We're just continuing to move down our charter. We've developed a new mission. The mission is formed on three prongs. The first prong is education, so we want to educate the market about critical challenges in the industry.

The second prong is about collaboration, so we want to bring everybody across the video ecosystem together to collaborate and work on solving those challenges.

The third thing is what we call specification of definition, which is really about defining a solution to the challenges, so creating specs and standards and what not.

Tim Siglin: And if I remember correctly, you all aren't a standards body but you work with standards bodies.

Jason Thibeault: That's exactly correct. And the problem is that standards take a long time to ratify. They're just very bureaucratic. We wanted to keep nimble and agile and flexible along with the streaming video industry so that we could solve those challenges as we move forward rather than trying to solve something that's going to be old news by the time it gets published.

Tim Siglin: Did you work with the Streaming Media Conference, yesterday, for the Content Delivery Summit?

Jason Thibeault: I did. I was the conference chairman, so was a unique and interesting experience. My first time. But I had a great experience. It was a really fantastic one-day event. We had lots of great presentations, lots of good conversations, people networking. It was kind of really everything that I hoped it was going to be.

Tim Siglin: Nice. And how did you handle the CDN pricing? Or did you side-step that one diplomatically?

Jason Thibeault: I did a little of both. So I gave a recap. I gave a nod to Dan. I mean, it's great work, right?

Tim Siglin: Sure.

Jason Thibeault: So that pricing stuff was incredible, and I just said, "I'm not going to even try to do that. I'm just going to give you my JT recap of the CDN market." Which is, there are lots of CDNs. Some are big. Some are small. Some of them charge a lot of money. Some of them don't charge much at all. If you deliver a lot of traffic, you can get a pretty cheap price. And that's my summary.

Tim Siglin: Awesome. Tell me, what are some of the trends in content delivery that people should be paying attention to?

Jason Thibeault: Two of the biggest trends right now are AI and machine learning. So how can we apply those technologies to content delivery? Can we make content delivery smarter, faster, more efficient? And then the second thing is moving from distributed cloud, so really centralize cloud to the edge. We're seeing those two trends starting to bubble up and people really talking about them. And again, really early on.

Tim Siglin: And how does that affect the billing models for CDNs? Because I know 95th percentile's been with us way longer than we expected.

Jason Thibeault: I think the edge is really going to redefine the way we deliver content. It's going to have to refine the pricing models. I just have no idea what that's going to be.

Tim Siglin: And time frames? Two, three years? Eight, nine years? I mean, CDNs seemed to stay the same year after year.

Jason Thibeault: I'm conservative about predictions, so I would probably side with that eight, nine, ten years down. Because we really got to see the testing first, right? People are just experimenting now. And as they start to experiment with business models on top of technologies, it's complicated. So I would say five, seven, eight years away.

Tim Siglin: All right. JT, thank you for your time.

Jason Thibeault: Thank you, Tim.

Tim Siglin: And we'll be right back.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Streaming Video Alliance Releases Paper on Forensic Watermarking

At Microsoft Media and Entertainment Day, the SVA explains why adding watermarks to live and on-demand video is one part of a solution.

Video: How to Engage With Viewers So They'll Engage With You

Streaming Video Alliance Executive Director Jason Thibeault discusses data-driven personalization and other strategies for providing a custom experience to keep viewers engaged in this clip from Streaming Media East 2018.

SME 2018: ABC's Raj Moorjani Talks Immersive Storytelling

Streaming Media's Tim Siglin interviews ABC News Product Manager Raj Moorjani at Streaming Media East 2018

Video: The Three Keys to Reducing Churn

Streaming Video Alliance Executive Director Jason Thibeault describes three simple rules to follow to retain subscribers without resorting to gimmicks in this clip from his presentation at Streaming Media East 2018.

SME 2018: Vimeo's Harris Beber Talks Monetization on Ad-Free Video Platforms

Streaming Media's Tim Siglin interviews Vimeo CMO Harris Beber at Streaming Media East 2018.

SME 2018: SeaChange's Kurt Michel Talks Content Management and Metadata Enrichment

Streaming Media's Tim Siglin interviews SeaChange's Kurt Michel at Streaming Media East 2018.

SME 2018: TIME's Mia Tramz Talks Brand Impact and Immersive Media

Streaming Media's Tim Siglin interviews TIME's Mia Tramz at Streaming Media East 2018.

SME 2018: RYOT Studio's Kathryn Friedrich Talks Storytelling and Brand Engagement

Streaming Media's Tim Siglin interviews RYOT Studio's Kathryn Friedrich at Streaming Media East 2018.

SME 2018: GigCasters' Casey Charvet Talks Large-Scale Live Event Streaming

Streaming Media's Tim Siglin interview GigCasters' Casey Charvet at Streaming Media East 2018.

SME 2018: RealEyes' Jun Heider Talks AI, MAM, and Advanced Video App Development

Streaming Media's Tim Siglin interviews RealEyes Media Chief of Technology Jun Heider at Streaming Media East 2018.

SME 2018: Red5 Pro's Chris Allen Talks Ultra-Low Latency Large-Scale Streaming

Streaming Media contributing editor Tim Siglin interviews Red5 Pro CEO & Co-Founder Chris Allen at Streaming Media East 2018.

SME 2018: Mobeon's Mark Alamares Talks Challenges of Making Immersive Video Mainstream

Streaming Media Contributing Editor Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media East 2018

SME 2018: Roku's Bernarda Duarte Talks Channel Acquisition and OTT Direct Publishing

Streaming Media's Tim Siglin interviews Roku's Bernarda Duarte at Streaming Media East 2018.

SME 2018: IBM Cloud Video's Scott Grizzle Talks Protocols, Codecs, and Latency

Streaming Media Contributing Editor Tim Siglin interviews IBM Cloud Video's Scott Grizzle at Streaming Media East 2018

SME 2018: Kelley Green Consulting's Lisa Larson-Kelley Talks App Development and Facebook Live

Streaming Media Contributing Editor Tim Siglin interviews Kelley Green Consulting's Lisa Larson-Kelley at Streaming Media East 2018.

SME 2018: RealNetworks Founder Rob Glaser Talks RMHD and Real's Longterm Strategy

Streaming Media's Jan Ozer interviews RealNetworks Founder Rob Glaser at Streaming Media East 2018.

SME 2018: Knowledge Vision's Michael Kolowich Talks Knovio Live and Multimedia Webcasting

Streaming Media Contributing Editor Tim Siglin interviews Knowledge Vision's Michael Kolowich at Streaming Media East 2018

SME 2018: IAB's Eric John Talks Brand Safety, Blockchain

Streaming Media Contributing Editor Tim Siglin interviews IAB's Eric John at Streaming Media East 2018

SME 2018: Technicolor-Postworks Colorist Anthony Raffaele Talks 4K and HDR

Streaming Media Contributing Editor Tim Siglin interviews Technicolor-Postworks' Anthony Raffaele following his keynote at at Streaming Media East 2018