MTV Plans Original Video Programming for Mobile Devices
[Editor's Note: This article and video first appeared on Beet.TV, and we republish it here with kind permission.]
The proliferation of smart wireless devices is creating a need for original content and MTV will be producing original entertainment for the emerging medium says Dermot McCormack, EVP for Digital at MTV Networks in this interview with Beet.TV
McCormack didn't provide specifics but says that MTV will repurpose existing video and create new content in 2011.
Heraled as new form of entertainment for mobile devices back in 2007, Mobisodes as an medium never had much traction. With a slew of high powered smart phones and tablets, and faster connectivity, mobisodes may be back to stay.
Music lovers felt like they were standing on the red carpet with Kanye West, Justin Bieber, Miley Cyrus and more when MTV streamed 360-degree VR live from its awards show.
Executives from Music Choice, MTV, and GoTV debated the future of music video distribution at Digital Music Forum East on Thursday.